RACING BUSINESS (LAS VEGAS) - GEICO BECOMES MARKETING PARTNER WITH NHRA
GEICO, the fastest-growing auto insurance company in the United States, has signed a multi-year marketing partnership with the NHRA (National Hot Rod Association), officials from the world’s largest motorsports sanctioning organization announced today during a press conference at The Strip at Las Vegas Motor Speedway.
As part of the agreement, GEICO will receive multiple exposure and promotional opportunities at NHRA POWERade Drag Racing Series events. The GEICO Gecko, the company’s popular mascot and advertising icon, will be a familiar figure roaming the NHRA Manufacturers Midway. The GEICO Trackside Entertainment Team will entertain spectators during appropriate breaks in the racing action. In addition, GEICO will receive display space and have television advertising rights.
“We are pleased to welcome GEICO into the family of NHRA sponsors,” said Gary Darcy, vice president of sales and marketing, NHRA. “We look forward to working with GEICO to help identify new customers and provide a great platform for its marketing strategies that provides access to our avid NHRA POWERade Drag Racing Series fans.”
Also as part of the marketing partnership, GEICO will continue its primary sponsorship of Karen Stoffer’s Pro Stock Motorcycle team.
“We are huge supporters of this drag racing organization,” said Kirk La, assistant vice president of underwriting and PowerSports for GEICO’s Virginia Beach regional office. “Our Pro Stock Motorcycle drag racer Karen Stoffer was a great addition to the GEICO team, so we are really looking forward to becoming more involved with the NHRA and their loyal fans.”
GEICO (Government Employees Insurance Company) is the fourth-largest private passenger auto insurer in the United States. It provides auto insurance coverage for more than 8 million policyholders and insures more than 13 million vehicles. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial stability by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to www.geico.com.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. NHRA has 80,000 members nationwide and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series, NHRA Xplod Sport Compact Racing Series and the NHRA Street Legal Drags presented by AAA. NHRA also offers the O’Reilly Auto Parts Jr. Drag Racing League for youth ages 8 to 17. For more information, go to www.nhra.com.
On May 30, 2007, the NHRA entered into an agreement with HD Partners Acquisition Corporation (AMEX: HDP) for the acquisition by HDP of the NHRA’s professional drag racing assets, including the NHRA POWERade Drag Racing Series, together with a broad set of commercialization rights. The transaction is subject to HDP shareholder approval. Interested persons are advised to read HDP’s preliminary proxy statement on file at the SEC and the definitive proxy statement, when available. More information about HDP and the agreement with the NHRA is also available at www.hdpartnersacquisition.com.