RACING BUSINESS (NEWTON, NC.) - Dale Jarrett Racing Adventure Prepares for Record Year in 2008

Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) a "Full Throttle" lifetime experience company, is pleased to announce that it has begun adding racecars and personnel in preparation for what is expected to be unprecedented growth in 2008. The company also plans on ramping up branding and advertising campaigns starting this Christmas.

Dale Jarrett Racing Adventure is currently one of the only stock car racing schools that allows participants to pass during the racing experience. Along with the increased thrill of passing your friends at high speeds, Dale Jarrett Racing is also pleased to be one of the only racing schools equipped with the most up to date safety equipment, including the HANS device. Starting this quarter, Dale Jarrett Racing is going to market these competitive advantages through their proven advertising campaigns as well as revamping the corporate website. Now that the company is very lean and profitable, management believes a strong advertising push during 2008 will bring a record number of people to the race track.

Tim Shannon, Dale Jarrett Racing Chairman and CEO, commented, "We are very excited about the future of our company and the execution of multiple growth strategies. Along with adding racecars and support staff to accommodate more race dates and allow greater guest capacity, the company is also hiring sales staff to grow the corporate event side of the business. The last five years have been about building a strong self-sustainable business for the long haul.

With that achievement, now comes the time to accelerate the model into the next stage of our plan and expedite the company's growth track. We can add a significant amount of race days with very little additional overhead, so we are very excited to see what the business model can do with a little advertising push."

About Dale Jarrett Racing Adventure:

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup race car on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting www.RacingAdventure.com

Certain statements included in this press release constitute forward- looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements, including, but not limited to, additional closing that may be held form time to time, expansion plans, as well as others discussed in the company's filings with the Securities and Exchange Commission, involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Dale Jarrett Racing Adventure undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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             Ian Cassel
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