NHRA NEWS: Phoenix Custom Apparel renews deal with NHRA
GLENDORA, Calif. (Dec. 1, 2005) - Phoenix Custom Apparel has renewed its
multi-year agreement with NHRA to continue its association as the
Official Uniform of NHRA, it was announced today.
The terms of the agreement call for Phoenix Custom Apparel
to provide the NHRA with hats, fire suits, shirts, event winner jackets,
and other special apparel items.
"I am extremely excited that we are continuing this official sponsorship
program with NHRA," said Phoenix Custom Apparel President Bruce Bowler,
an avid drag racer since the 1950s and a former NHRA Division Director.
"We are thrilled that our product has been well-received by NHRA and we
are looking forward to continuing our association as NHRA's official
uniform supplier."
"Phoenix Custom Apparel has been a welcome addition to the family of
NHRA official sponsors," said Gary Darcy, NHRA Sr. Vice President of
Sales and Marketing. "Phoenix Custom Apparel has a rich history with the
NHRA, and we are pleased to continue this great relationship, which has
proved to be beneficial to both parties."
Phoenix Custom Apparel is a self-contained apparel manufacturer with a
superior, experienced staff that takes a customer's needs from concept
to delivery. Located in Denver, Colorado they provide art design,
digitizing, pattern making, manufacturing, and embroidery all in-house,
outfitting corporate sponsors and crew members of many of NHRA's most
high-profile teams. Their constant search for improvement in technology,
processes and product has resulted in a wide array of available
products; custom team uniforms, SFI certified driver's suits, cutting
edge dye sublimation garments, a full line of corporate apparel and
promotional products. Phoenix Custom Apparel has truly become the
premier one stop shop for providing customers with top quality identity
driven products.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning
body for the sport of drag racing in the United States. It presents 23
national events through its NHRA POWERade Drag Racing Series. The NHRA
has more than 80,000 members nationwide and 140 member tracks. The
NHRA-sanctioned sportsman and bracket racing series' provide competition
opportunities for drivers of all levels. The NHRA develops the stars of
tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Xplod
Sport Compact Racing Series, NHRA Summit Racing Series and the NHRA
Street Legal Program presented by AAA. The NHRA also offers the O'Reilly
Auto Parts Jr. Drag Racing League for youths ages 8 to 17.