Dale Jarrett Racing Adventure Sets New Income Record

CHARLOTTE, N.C., Jan. 18, 2005 -- January 13th was a record day for Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) as it booked over $250,000 in corporate business with three Fortune 100 corporate clients for the upcoming 2005 season. "We are extremely excited about our new partners. The corporate marketing campaign of 2004 is paying big dividends and yesterday was further proof of that," said Tim Shannon, President.

In addition to continually building the racing adventure organically, 2005 will be the year Dale Jarrett Racing Adventure looks to expand the brand into new business opportunities.

The Dale Jarrett Racing Adventure is the only publicly traded driving school in the U.S. and features the opportunity to race actual NASCAR Nextel Cup race cars. The company books various dates during the year at actual NASCAR tracks and customers purchase laps which range from 10 to 80 laps around legendary racetracks. Students can achieve speeds of up to 165 mph and passing other drivers is encouraged. An instructional session precedes any driving to acquaint the student with the race car, safety precautions and the proper groove of the racetrack. DJRT was started in 1998 and is backed by the Jarrett brothers (Dale and Glenn) as well as their Father, Ned, Dale's son, Jason and Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting www.racingadventure.com .