CORONADO PAINT JOINS ASA MEMBER TRACK PROGRAM
PENDLETON, Ind. (March 19, 2004) - American Speed Association officials have
announced that Coronado Paint Company has signed on to support the expanding
Member Track program. The nationally prominent Coronado Paint Company will supply
product for each of the ASA Member Tracks starting with the upcoming 2004 racing
season.
"The quickly developing ASA Member Track program is an excellent venue for
promoting our products," said Robert L. Hechler, President of Coronado Paint. "Our
distribution network through Independent Paint Retailers is a perfect fit with the local
flavor of the ASA Member Track program. While the breadth of the program, covering a
variety of tracks throughout the country, delivers the national audience we seek. We are
confident that the partnership with ASA will benefit Coronado Dealers as well as
enhance the Coronado brand on both a local and national level."
Coronado Paint is a nationally distributed brand, serving both the professional painting
contractor and the do-it-yourself homeowner markets. Coronado's innovative product
line includes high-tech specialty coatings for industrial applications. It also uses the
best-in-class technology for residential painting as exemplified by the CeramaGard®
Plus and Maxum® premium lines.
Headquartered in Edgewater, Fla., Coronado Paint has been serving Independent Paint
Dealers for nearly 50 years. Outstanding customer service, consistent technological
innovation and a powerful and dedicated Sales Team provide Coronado Paint with a
formula for success.
"The Member Track program is continually looking for the highest quality of participants
- whether it be the tracks, drivers, fans, sponsors or anyone involved in the motor sports
entertainment business," said Dennis Huth, ASA Member Track national director. "ASA's
relationship with a well respected and top of the line organization like Coronado Paints is
a great fit for the Member Track program."
The ASA Member Track program is designed for weekly short track venues to make
available many of the policies, principles, procedures and components that have made
the American Speed Association a premier short track sanctioning body for 37 years.
Participating tracks receive contributions to their year-end points fund, marketing
opportunities, and join a small, select group of elite tracks displaying the ASA Member
Track logo.
ASA Member Tracks showcase exciting competition with their local racing programs,
providing training grounds for the ASA Racing stars of tomorrow. Through the ASA
Member Track program, "We Build Champions."