Music & Memories Highlight All-Star Tribute To Racing Legend Dale Earnhardt June 28th at Daytona

    Sheryl Crow, Alabama, Brooks & Dunn, Kenny Chesney Headline Inaugural
   Dale Earnhardt Tribute Concert Benefiting the Dale Earnhardt Foundation

                            Tickets on Sale 3/3/03

    DAYTONA BEACH, Fla., Feb. 6 -- Taking the stage at NASCAR's
annual media day at Daytona International Speedway, Teresa Earnhardt today
announced the first four confirmed musical artists who will perform at the
inaugural Dale Earnhardt Tribute Concert June 28, 2003.  The all-star
fundraising concert is the first non-racing event to be held at the legendary
motor speedway, and will cap a daylong festival honoring the seven-time
Winston Cup Champion.  The concert, sponsored by Kraft and its Nabisco Biscuit
Division, will be the first marquee event of the Dale Earnhardt Legacy
Program, which was unveiled in December.  It will feature as many as seven
headliners including Grammy Award-winning artists Sheryl Crow, Alabama and
Brooks & Dunn and double platinum artist Kenny Chesney.
    "Dale was a fan of many types of music and over the years we've been
fortunate to meet some wonderful and talented artists who have become good
friends," said Teresa Earnhardt.  "Many of those immediately agreed to get
involved with this project.  Music was a big part of Dale's life, so it's only
fitting that we kick off the Dale Earnhardt Foundation in such an uplifting
and entertaining way."
    This all-day festival of music and memories -- the first to benefit the
Dale Earnhardt Foundation -- begins at noon when fans will be treated to
interactive exhibits from concert sponsors and special guest appearances.  The
music starts at 3 p.m. and will continue well into the night.  Teresa
Earnhardt established the Foundation as a means to carry on Dale's name and
good works through the charitable causes he championed during his lifetime.
The Foundation is a cornerstone of the Dale Earnhardt Legacy Program.
    The Tribute Concert is the first non-racing event to be held at the
historic Daytona International Speedway.  "Dale Earnhardt was a tribute to the
sport of NASCAR and his legacy is undeniable," said Lesa Kennedy, Executive
Vice President, International Speedway Corporation.  "His success at Daytona
International Speedway is unmatched by any driver and this concert will be a
fitting celebration of his accomplishments."
    Tickets for the concert will go on sale March 22nd through all
Ticketmaster outlets.  However, all Dale Earnhardt fans should mark the date
3/3/03.  On March 3rd, all http://www.DaleEarnhardtInc.com premium content
members, otherwise known as DEInsiders, will get the exclusive opportunity to
purchase advance tickets to the Dale Earnhardt Tribute Concert.  All concert
ticket holders will receive a free ticket to the Kraft/Nabisco Qualifying
night on July 2nd at Daytona.
    Long time corporate supporter Kraft and its Nabisco brands are sponsoring
the Dale Earnhardt Tribute Concert as part of the company's 100th anniversary
celebration in 2003.  In addition, the company announced that it is donating
$500,000 to the Dale Earnhardt Foundation, marking the Foundation's first
large contribution.  "We consider it a privilege to lend our support to both
the Tribute concert and the Foundation," said Tom Corley, Vice President,
South Area Sales for Kraft.  "We hope our involvement in the Tribute concert
will raise additional awareness for this important cause, along with being a
fun event for everyone."
    In other news, Teresa Earnhardt and Dale Earnhardt, Jr. announced that
Dale Jr. will race a new, custom-painted No. 8 Dale Earnhardt Tribute Concert
Chevrolet car in the 300-mile NASCAR Busch Series event at Talladega
Superspeedway on April 5, 2003.  The special Tribute car was unveiled at the
news conference.
    "This concert at Daytona is going to rock," said Dale Jr.  "When you see
this level of performers jumping on board to play just shows how much my Dad
meant to them.  This is a show he would have loved."

    ABOUT THE DALE EARNHARDT FOUNDATION
    The cornerstone of the Dale Earnhardt Legacy Program, the non-profit
501 C-3 Dale Earnhardt Foundation, will carry on Dale's name and good works
through charitable causes he supported during his lifetime.  These include
those in the children's and educational areas, as well as wildlife
preservation.  Teresa Earnhardt is working with high-level fundraising
consultants to determine how to best utilize monies raised across these areas.
The Foundation will be funded through individual and corporate donors, as well
as fundraising events like the Dale Earnhardt Tribute Concert.

    ABOUT DALE EARNHARDT, INC.
    Dale Earnhardt, Inc., headquartered in Mooresville, NC, employs over
200 people and owns three NASCAR Winston Cup racing teams featuring drivers
Dale Earnhardt Jr., Michael Waltrip and Steve Park.  More information about
The Dale Earnhardt Legacy Program can be found at
http://www.daleearnhardtinc.com or by calling 877.334.DALE.

    ABOUT KRAFT FOODS
    Kraft Foods markets many of the world's favorite foods in more than
150 countries, including Kraft cheese, Jacobs and Maxwell House coffees,
Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats,
Post cereals and Milka chocolates.