TACH SPECIAL: AllRace Magazine and The Auto Channel Sign Exclusive Marketing and Promotional Alliance
Posted By Terry Callahan
Motorsports Editor, The Auto Channel
June 15, 2001AUTO CENTRAL & COSTA MESA, CA - June 15, 2001 - AllRace Magazine and The Auto Channel have agreed to the formation of an exclusive marketing and promotional alliance. AllRace (http://www.allracemagazine.com) is delivered weekly via the Internet and provides weekly news and op-ed coverage on domestic and international racing and performance topics. The ePublication is currently shipped to over six thousand commercial and industry readers in twelve countries. The Auto Channel (http://www.theautochannel.com) is the leading eProvider of news, information and streaming broadcast programming related to general automotive topics and sustains over 600,000 audited unique web visits per month.
“AllRace is excited to be partnered with The Auto Channel to broaden our unique approach to the delivery of motorsports and performance information for both the racing industry and race fans,” commented Publisher R.A. Carlton. “We consider this an important first step to our goal of taking AllRace Magazine to the next level. We believe The Auto Channel is the leader in Internet broadcast automotive programming, and look forward to a successful partnership.”
“What really makes this relationship so sweet, is that Rick Carlton and his team were one of the first, if not the first, to pioneer the use of the Internet to provide motor sports coverage”, said Marc Rauch, executive vice president and co-founder of The Auto Channel. He then added, “Since the early 1990’s, they have consistently proven themselves to be a top quality, first class organization. In fact, when we were developing The Auto Channel for the Internet in 1995, we often looked to their efforts for inspiration. We’re excited and happy as hell to have AllRace as part of our ever-growing automotive network, and to be able to offer their coverage of the racing world to our audience. AllRace is a beautifully produced, well written publication. It’s exclusive availability as an “online” publication gives it a uniqueness and timeliness that’s un-matched by any other resource.”
Under the initial agreement the companies will cross-promote and co-develop enhanced content, programming, and advertising opportunities for the global automotive audience. AllRace will become the official motorsports publication of The Auto Channel. Subscriptions to the magazine, advertising space and other AllRace products will be made available directly through The Auto Channel gateway. The Auto Channel will, in turn showcase AllRace Magazine throughout its pages, and take full advantage of the magazine’s staff of professional motorsports journalists to enhance its own race programming, products, and services.
Text provided by R.A. (Rick) Carlton and Marc J. Rauch
Editors Note: To view hundreds of hot racing photos and art, visit
The Racing Photo Museum and the
Visions of Speed Art Gallery.