It's hard to believe that a successful businessman's first intelligible
phrase was "Hot car, Momma," but it gets easier whey you know
the man in question is Bobby Likis. Born in Birmingham, Alabama,
in 1942, a two-year-old Bobby uttered these words after due deliberation
from the back seat of his daddy's 1940 Ford Coupe during a July
hot spell, and his first clear phrase seemed to prophesy his direction
Bobby moved to Pensacola, Florida in 1960, and his formative years
come straight from American Graffiti and were spent ignoring his
studies and working on cars and girls, not necessarily in that
order. Though intrigued greatly by the fairer sex, tinkering with
automobiles became Bobby's obsession, and the hot-rod, drag-racing
atmosphere of the early '60s became Bobby's real school. In the
deep South, cheeseburgers, hangin' out, and chopped and channel
flat-head ruled the day during that brief, unique, and vaguely
innocent post-war/pre-war era, and Bobby was right smack in the
middle of it all.
Bobby built and rebuilt racecar engines with a knack and assiduous
care that bordered on vengeance. He loved cars, and it showed
in every automobile he took apart, put together, renovated, or
simply admired. Before Bobby left his teens, he wasn't considered
just a mechanically inclined young man who fooled around with
junkers and jalopies. He was roundly acknowledged as an automotive
expert by anyone who really knew cars.
Today, Bobby owns and operates Car Clinic Service, a 15,000 square-foot
facility, specializing in one-stop, full-service automative maintenance,
repair, inspection, and information. Here he remains "hands-on"
in the wonderful world of automobiles and automobile owners. On
Saturday, he preaches for two hours what he practiced for 50 hours
during the previous week!
Bobby is also extremely active in the community. Serving on the
Board of Directors for United Cerebral Palsy and WSRE Public Television,
he raises funds for these organizations via the UCP Telethon in
January and the bi-annual televised WSRE drives. In addition,
he is a member of the Pensacola Junior College Automotive Service
Management Technology Advisory Committee, the Automotive Service
Association (ASA), the Hockey League Advisory Board, the Pensacola
Opera Board, and the National Association of Radio Talk Show Hosts.
Bobby is a Florida Certified Arbitrator for the Ford Motor Company
and serves as technical advisor for a statewide law firm. Bobby
was honored by the American Marketing Association with "Marketer
of the Year". He also won a Silver Addy for the Bobby Likis Car
Clinic television program, which also captured the highest ratings
in its time slot (15-4).