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3M SELECTED AS THE ONLY REFINISH PRODUCTS OFFICIALLY LICENSED BY NASCAR
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ST. PAUL, Minnesota - April 25, 1999 - 3M Automotive Aftermarket Division announced today that it has been selected as the only "Officially Licensed Refinish Products" of the National Association for Stock Car Auto Racing(NASCAR). This recognition places 3M among a select group of just 14 companies whose products have been so recognized by the NASCAR automotive aftermarket program.
"Having the 3M refinish products officially licensed by NASCAR is a testament to our customers that 3M is committed to delivering only the very best products to the automotive aftermarket industry," said Steve Landwehr, General Manager, 3M Automotive Aftermarket Division. "The 3M refinish products used to repair, rebuild and maintain the powerful vehicles of NASCAR are the exact same products used in local professional garages across the country."
The 3M refinish products licensed under the NASCAR automotive aftermarket program include:
3M is a diversified manufacturing company with 1998 sales of $15 billion. It has operations in 61 countries and employs more than 71,000 people worldwide. Headquartered in St. Paul, Minnesota, 3M is a manufacturer of a wide variety of products serving customers in dozens of markets from Automotive and Industrial, to Commercial, Electronic, Health Care, Transportation Safety, Office and Consumer.
The 3M web site address is http://www.3M.com/
NASCAR developed its NASCAR Officially Licensed Automotive Aftermarket program to create new ways of promoting NASCAR and its leading manufacturers with a powerful marketing tool.
The program, designed to bring the power of NASCAR to the automotive aftermarket, is fueled by a $40 million integrated campaign, entitled NASCAR Garage, that generates over one billion impressions a year in support of the aftermarket program. NASCAR Garage includes a national weekly television show on TNN, a daily show on MRN, a quarterly magazine by Babcox Publications, and a dedicated section in NASCAR Online, the official Internet site for NASCAR.
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