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PRESS RELEASE

1997 Lincoln Mark VIII Named 'America's Most Washable Car'

18 February 1997

1997 Lincoln Mark VIII Named 'America's Most Washable Car'

    NOVI, Mich., Feb. 18 -- The 1997 Lincoln Mark VIII today was
named "America's Most Washable Car" by the Michigan Carwash Association (MCA).
    This year's award was presented to Dave Hall, director of Ford Motor
Company's large/luxury vehicle center responsible for designing the Mark
VIII, at MCA's annual Trade Show in Novi, Mich.
    Runners-up in the year's "Most Washable" competition were Ford Taurus in
second place, and Chevrolet's Cavalier in third place.  Criteria to become
America's Most Washable Car are determined by a statewide committee of carwash
professionals, says Bill Gill, executive director of the MCA.
    "It's more than a car that makes your eyes light up as it comes out of the
wash," Gill said.  "Professional washes do their best work on aerodynamic cars
which allow easy access to all exterior areas.
    "Cars should be free of indentations that trap dirt and debris, have wheel
wells that release dirt and debris easily, and moldings and bumpers that are
securely attached and smoothly integrated into the body of the vehicle," Gill
said.  "Fortunately, with aerodynamic and better quality cars on the roads
these days, there are more vehicles out there that fit these criteria."
    America's Most Washable Car is selected each year after new model
introductions by a vote of all MCA members in Michigan.  A committee nominates
12 vehicles for consideration, but also allows write-in votes.
    The winning car is featured on the cover of the February issue of
Professional Carwashing & Detailing magazine, considered by many to be the
leading industry publication.
    "We're pleased to be a part of this ongoing program started by MCA in
1993," said Professional Carwashing & Detailing editor Marty Heck.
"Recognition of excellence is a positive approach, which without a doubt has
led to improvement of vehicles."

SOURCE  Ford Motor Company




CONTACT: Bill Gill of Michigan Carwash Association, 800-546-9222; Marty Heck
of Professional Carwashing & Detailing, 518-783-1281; or Joe Koenig of Lincoln-Mercury,
313-446-4399