1997 Lincoln Mark VIII Named 'America's Most Washable Car'
18 February 19971997 Lincoln Mark VIII Named 'America's Most Washable Car'
NOVI, Mich., Feb. 18 -- The 1997 Lincoln Mark VIII today was named "America's Most Washable Car" by the Michigan Carwash Association (MCA). This year's award was presented to Dave Hall, director of Ford Motor Company's large/luxury vehicle center responsible for designing the Mark VIII, at MCA's annual Trade Show in Novi, Mich. Runners-up in the year's "Most Washable" competition were Ford Taurus in second place, and Chevrolet's Cavalier in third place. Criteria to become America's Most Washable Car are determined by a statewide committee of carwash professionals, says Bill Gill, executive director of the MCA. "It's more than a car that makes your eyes light up as it comes out of the wash," Gill said. "Professional washes do their best work on aerodynamic cars which allow easy access to all exterior areas. "Cars should be free of indentations that trap dirt and debris, have wheel wells that release dirt and debris easily, and moldings and bumpers that are securely attached and smoothly integrated into the body of the vehicle," Gill said. "Fortunately, with aerodynamic and better quality cars on the roads these days, there are more vehicles out there that fit these criteria." America's Most Washable Car is selected each year after new model introductions by a vote of all MCA members in Michigan. A committee nominates 12 vehicles for consideration, but also allows write-in votes. The winning car is featured on the cover of the February issue of Professional Carwashing & Detailing magazine, considered by many to be the leading industry publication. "We're pleased to be a part of this ongoing program started by MCA in 1993," said Professional Carwashing & Detailing editor Marty Heck. "Recognition of excellence is a positive approach, which without a doubt has led to improvement of vehicles." SOURCE Ford Motor Company
CONTACT: Bill Gill of Michigan Carwash Association, 800-546-9222; Marty Heck
of Professional Carwashing & Detailing, 518-783-1281; or Joe Koenig of Lincoln-Mercury,