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The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

September 2026

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Monday, September 7, 2026

How Automakers Use Gaming to Market Cars to Gen Z

How Automakers Use Gaming to Market Cars to Gen Z

Learn how car brands use Roblox, Fortnite, esports, racing games and virtual cars to build Gen Z awareness and loyalty. ... Continue reading

Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League

Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League

Designed in Europe for European customers, IONIQ 3 is the first of five major models Hyundai will launch in Europe during the 2026/27 season and the first to represent the brand in the partnership. ... Continue reading

American Motorsport Is Booming And Fans Have New Ways to Join In

American Motorsport Is Booming And Fans Have New Ways to Join In

American motorsports are enjoying a genuine boom, right now. Formula 1 keeps setting television records. ... Continue reading

How Expats Buy and Sell Used Cars in Kuwait: 2026 Guide

How Expats Buy and Sell Used Cars in Kuwait: 2026 Guide

Moving to Kuwait often means adjusting to a different way of getting around. While public transportation is available, many expats find that owning a car offers greater flexibility for commuting, running errands and exploring the country. ... Continue reading

Nutson's Weekly Auto News Wrapup September 6, 2026

Nutson's Weekly Auto News Wrapup September 6, 2026

Nutson's Weekly Auto News Wrap-up August 31 - September 6, 2026 ... Continue reading

Happy Workers Build Better Cars

Happy Workers Build Better Cars

By Bob Gordon, Co-Publisher, The Auto Channel THE AUTO CHANNEL EDITORIAL Maybe we have been arguing about American labor and American corporations the wrong way for the past 50 years. Without American workers, there are no American cars. ... Continue reading

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