The Auto Channel Automotive Visibility Program
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The Auto Channel Automotive Visibility Program™
Where Public Relations Meets Advertising, Search and AI Discovery
Your Brand Was Missing.
According to Google during July 2026 The Auto Channel generated more than 3.74 million automotive search impressions
Those impressions resulted in more than 16,700 highly targeted automotive click-throughs to our editorial content.
Was your brand one of the companies they found?
Every day, consumers use Google, automotive reviews, comparison articles, videos, buying guides and AI-powered research tools to decide what vehicles and products deserve their attention.
If your company is not visible during that research journey, your competitors are.
The Automotive Buying Journey Has Changed
Consumers no longer begin shopping when they enter a dealership.
They begin with a search.
They read reviews, compare vehicles, watch videos, examine specifications, research new technologies and increasingly ask AI platforms for recommendations.
Every one of those activities creates an opportunity for your company, product or message to be discovered.
The Auto Channel helps place your brand within that automotive research process, rather than limiting your visibility to a short advertising campaign or a single press-release news cycle.
Advertising rents attention.
Editorial credibility earns trust.
Search creates discovery.
AI creates recommendations.
The Auto Channel brings all four together.
Stop Letting Your Press Releases Disappear
Most traditional press releases follow the same predictable life cycle:
| Day 1 | Published |
| Day 2 | Shared |
| Day 7 | Forgotten |
What if your news continued working for months or years instead of days?
If your message is important to your company today, it is likely to remain important to future customers, researchers, journalists, dealers, investors and AI-powered information platforms.
The Auto Channel can transform that short-lived announcement into a continuing automotive visibility and sales asset.
Turn Your News Release Into a Sales Release™
A traditional press release announces your news.
A Sales Release™ helps generate business from that news.
For a one-time charge of just $195, The Auto Channel can enhance a standard press release with interactive sales and engagement features.
- Clickable company, product and website links
- Embedded product or demonstration videos
- Calls-to-action
- Dealer-locator links
- Product pages and specification links
- Brochure and document downloads
- Customer testimonials
- Special offers
- Direct contact and lead-generation opportunities
Instead of simply distributing information, a Sales Release™ helps convert reader attention into website visits, inquiries, leads and potential sales.
The Hybrid Press Release™
The Hybrid Press Release™ is designed to extend the useful life of your news far beyond its initial publication date.
It combines the credibility of editorial placement with the visibility, interactivity and calls-to-action normally associated with advertising.
Your release becomes part of The Auto Channel's long-term automotive knowledge base, where it can continue attracting:
- Automotive search traffic
- AI-powered discovery
- Vehicle shoppers
- Industry researchers
- Journalists and influencers
- Dealers and suppliers
- Consumers comparing products and technologies
Unlike a paid advertisement that disappears when the campaign ends, a Hybrid Press Release™ is designed to remain available and useful within a relevant automotive editorial environment.
Introducing Automotive Visibility Marketing™
The line separating public relations, advertising, search marketing and content marketing has largely disappeared.
Today's automotive consumer discovers brands through a combination of editorial content, search results, videos, recommendations, social sharing and AI-generated answers.
The Auto Channel Automotive Visibility Program™ brings these elements together in one integrated platform.
Your company is not simply purchasing an advertisement or publishing another press release.
You are building continuing visibility throughout the automotive research and buying process.
Built for Search and AI Discovery
Consumers increasingly ask platforms such as Google, ChatGPT, Gemini, Perplexity, Claude and Microsoft Copilot questions such as:
- What is the best hybrid SUV?
- Which pickup truck should I buy?
- What new automotive technology is worth considering?
- Which tires are best for my vehicle?
- What are the safest family cars?
- Which companies are leading in electric, hydrogen or alternative-fuel vehicles?
These platforms seek useful, relevant and authoritative information when providing answers.
The Auto Channel's extensive automotive content library gives your enhanced content the opportunity to be discovered within a deeply relevant editorial environment.
Today's customers do not just search. They ask AI.
The Auto Channel Automotive Visibility Program™
Our flagship monthly program is designed for automakers, suppliers, technology companies, agencies and other organizations seeking continuing exposure to a 100% automotive audience.
Program Benefits
- Exclusive participation for one company within an approved automotive category
- Approximately one million linked visibility points throughout The Auto Channel
- Up to five Hybrid Press Releases™ each month
- Up to five Sales Release™ conversions each month
- Clickable product and company links
- Optional YouTube video integration
- Direct links to product pages, newsrooms, dealer locators and technical documents
- Long-term placement within The Auto Channel's automotive content library
- Continuing search visibility
- Improved opportunities for AI discovery
- Ongoing reinforcement of your products, news and brand message
- Association with one of the automotive industry's longest-running independent editorial platforms
Traditional PR Compared With Automotive Visibility Marketing™
| Traditional Press Release | Automotive Visibility Program™ |
|---|---|
| Short initial news cycle | Continuing long-term visibility |
| Passive reading experience | Interactive links, video and calls-to-action |
| Primarily informational | Information combined with sales opportunities |
| Limited exposure after publication | Ongoing placement within relevant automotive content |
| No category exclusivity | Exclusive participation within an approved category |
| Little continuing promotional support | Search, editorial and AI-discovery opportunities |
| News distribution | Automotive visibility and lead generation |
Why The Auto Channel?
The Auto Channel has served the automotive industry on television since 1987 and online since 1996.
Over that time, we have published approximately one million pages of automotive news, reviews, vehicle specifications, buying guides, databases, images, audio, video and streaming content.
- Serving the automotive industry since 1987
- Online automotive publishing since 1996
- Approximately one million automotive content pages
- A 100% automotive editorial environment
- Millions of annual automotive search impressions
- More than 3.74 million Google search impressions during July 2026
- More than 16,700 automotive click-throughs during July 2026
- Ahrefs Domain Rating reported at 70+
- Independent automotive editorial authority
- Decades of searchable vehicle, company and industry history
Think of it this way:
It is like having nearly one million automotive pages helping visitors discover the company news and product information that matter most to your organization.
What Does It Cost to Stop Being Invisible?
| Program | Investment | Purpose |
|---|---|---|
| Sales Release™ | $195 one-time | Converts one standard press release into an interactive sales and engagement asset. |
| Hybrid Press Release™ | Customized by release | Extends the visibility and useful life of an individual announcement. |
| Automotive Visibility Program™ | $2,975 per month | Provides category exclusivity, monthly Hybrid Press Releases™, Sales Release™ upgrades and continuing visibility across The Auto Channel. |
The Monthly Automotive Visibility Program Includes:
- Exclusive category participation
- Approximately one million linked category visibility points
- Up to five Hybrid Press Releases™ per month
- Up to five Sales Release™ conversions per month
- Optional YouTube video embeds
- Up to three editorial links within approved visibility placements
- Links to company websites, product pages, newsrooms, dealer locators or technical documents
Category availability is limited and subject to approval.
Frequently Asked Questions
Is this advertising or public relations?
It is an integrated visibility program that combines elements of public relations, advertising, editorial context, search discovery and interactive content marketing.
Does this replace our existing advertising?
No. It is designed to make existing PR, advertising and marketing investments work harder by extending their visibility within a relevant automotive environment.
Can agencies participate?
Yes. Advertising, public relations, media and digital agencies may participate on behalf of their clients.
Can automotive suppliers and technology companies participate?
Yes. The program is available to automakers, suppliers, aftermarket companies, technology providers, service companies and other approved automotive-related organizations.
Why is category exclusivity important?
Category exclusivity helps ensure that a participating company's visibility is not shared with a direct competitor within the same approved program category.
Will this guarantee a particular search ranking or AI citation?
No publisher can guarantee search-engine rankings or inclusion within an AI-generated answer. The program is designed to improve visibility and discovery opportunities by placing useful content within a large and relevant automotive editorial environment.
One Simple Question
If your company is already investing thousands of dollars to create advertising, press releases, videos and product content...
Why let that content disappear after a few days?
Your next announcement can become tomorrow's forgotten news—or a long-term automotive visibility and sales asset.
Don't just announce your news.
Put it to work.
I would be pleased to discuss category availability and how The Auto Channel Automotive Visibility Program™ can be customized to support your public relations, advertising and marketing objectives.
Bob Gordon
Co-Publisher
The Auto Channel
bgordon@theautochannel.com
Serving the automotive industry online since 1996.