Hyundai Launches 2026 Kona Campaign "Look At You Now" Featuring Regina Hall

FOUNTAIN VALLEY, Calif., June 15, 2026 -- Hyundai Motor America, in collaboration with its African American marketing agency of record, Culture Brands, launched "Look At You Now," a new marketing campaign for the 2026 Hyundai Kona, starring award-winning actress and producer Regina Hall. Directed by Emmy-nominated filmmaker Dime Davis and produced by Merman, the campaign is the latest expression of Hyundai's award-winning "OKAY Hyundai" platform, created to deepen the brand's connection with Black consumers through culturally relevant storytelling that celebrates progress, confidence and everyday achievement.

Creative Execution: Regina Hall Narrates Everyday Progress
The campaign's hero spot "Look at You Now" follows Regina Hall as she notices Kona drivers confidently navigating defining moments of adulthood. In one scene, a young woman arrives at her first apartment with home goods in tow. In another, a young couple drives through the city with Victoria Monet's "On My Mama" flowing through Apple CarPlay. In a third, a first-year teacher arrives at school, supported by Kona's Blind-Spot View Monitor along the route and then she pulls into her own designated parking space. Hall's approving refrain - "Look at you now. Doing your thing." - becomes a celebration of progress made visible.