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SUBARU OF AMERICA REPORTS NOVEMBER 2025 SALES


PHOTO

  • Crosstrek maintains top seller position for seventh month in a row

CAMDEN, N.J., Dec. 2, 2025 -- Subaru of America, Inc. (SOA) today reported 52,081 vehicle sales for November 2025 and year-to-date sales of 586,154, a 3.3 percent decrease.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: "Our retailers have once again delivered outstanding results while helping launch the 18th annual Subaru Share the Love® Event, our way of giving back in a uniquely Subaru way during the holiday season. With all-new gas, hybrid, and electric models coming to retailers, including the all-new 2026 Subaru Outback just now arriving in showrooms, we're confident customers will be impressed by the latest technology, innovative designs, and the safety and reliability that define Subaru."

In November, Crosstrek remained the top seller for the seventh consecutive month with 16,142 vehicles sold. Forester sales remained strong with 13,871 vehicles sold, and Outback was close behind with 13,089 vehicles sold.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: "Subaru retailers keep driving exceptional experiences with programs like Subaru Love-Encore™, earning top marks for sales satisfaction. Paired with a standout vehicle lineup and the Share the Love® Event supporting charitable impact nationwide, Subaru is set to finish the year strong."

Carline

Nov-25

Nov-24

% Chg

Nov-25

Nov-24

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Ascent

4,315

4,595

-6.1 %

39,378

51,611

-23.7 %

BRZ

187

320

-41.6 %

2,653

3,008

-11.8 %

Crosstrek

16,142

16,948

-4.8 %

175,151

164,723

6.3 %

Forester

13,871

14,843

-6.6 %

159,677

158,372

0.8 %

Impreza

1,976

2,693

-26.6 %

26,143

28,267

-7.5 %

Legacy

1,413

1,612

-12.3 %

20,277

17,915

13.2 %

Outback

13,089

14,004

-6.5 %

142,943

153,886

-7.1 %

Solterra

232

1,067

-78.3 %

10,217

11,282

-9.4 %

WRX

856

1,608

-46.8 %

9,715

16,790

-42.1 %

TOTAL

52,081

57,690

-9.7 %

586,154

605,854

-3.3 %