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Vivun and G2 Release State of AI for Sales Tools 2025 Report, Revealing How AI is Reshaping the Sales Profession

SAN FRANCISCO, Sept. 16, 2025 -- Vivun, in partnership with G2, today announced the release of the State of AI for Sales Tools 2025 report.

Drawing on insights from 100 sales professionals across industries, company sizes, and geographies, the research explores how AI is transforming sales workflows, elevating performance, and redefining the role of the seller.

The findings reveal a profession at a turning point:

  • 73% of sales reps already use AI in their daily workflows.

  • Reps save 2–3 hours per day through automation of research, meeting notes, and follow-up tasks.

  • 84% expect to expand AI usage in the coming year, signaling that AI will soon be a foundational element of every modern sales process.

  • Companies are seeing 200–300% ROI within six months of adoption.

"Sales teams are embracing AI as a true partner, not a threat," said Matt Darrow, CEO of Vivun. "This research confirms what we hear from our customers every day: AI is saving time, accelerating deal cycles, and elevating sales performance. But so far, most adoption is happening at the top of the funnel, with AI supporting pipeline generation. The real opportunity lies in using AI throughout the sales cycle, long after the first meeting is booked."

The research highlights challenges around trust, integration, and tool fatigue. While sales professionals overwhelmingly view AI as an empowerment tool, they continue to double-check AI outputs and demand tighter CRM integration and consolidated platforms that eliminate redundant systems. Vivun built Ava, the first AI Sales Teammate, to anticipate these needs, share responsibility, and help sales representatives win more, faster.

The State of AI for Sales Tools 2025 report was gathered via G2's AI-led custom market research, surveying more than 100 sales representatives globally.

"The State of AI for Sales Tools 2025 highlights how far adoption has come—and how quickly it's accelerating," said Godard Abel, CEO of G2. "We're proud to power this research through G2's AI-led custom market research, which uses conversational AI interviews with G2 users and external panels to generate tailored insights in days, not months. Just as AI is transforming sales, it's transforming how companies collect and act on market intelligence. This is the future of research: faster, smarter, and more actionable."

As part of the launch, Vivun will host a corresponding State of AI for Sales Tools webinar featuring Vivun CMO Jarod Greene and G2 Research Analyst Blue Bowen. Greene and Bowen will unpack the research in detail, explore how sales leaders can apply the findings, and provide guidance on what the next 12 months will bring as AI adoption accelerates.

Download the full State of AI for Sales Tools 2025 report and register for the webinar at vivun.com.

About Vivun:
Vivun delivers the world's most advanced AI teammate for sales teams — one who automates the critical work required to move complex deals forward. By providing expertise and generating sales-ready outputs that help every rep engage stakeholders, build value, and drive urgency, Vivun empowers sales teams to close more deals, faster.

About G2:
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business, including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

SOURCE Vivun