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J.D. Power APEAL Study Underscores New Vehicle Improvements Across Premium and Mass Market Segments

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** J.D. Power APEAL Study Underscores New Vehicle Improvements
Across Premium and Mass Market Segments
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What:  A media webinar will detail the results of the J.D. Power 2021 Automotive Performance, Execution and Layout (APEAL) Study^SM. The study measures owners’ emotional experiences and level of excitement with their new vehicle across a wide range of attributes, ranging from the power they feel when they step on the accelerator to the sense of comfort and luxury they feel when climbing into the driver’s seat. These attributes are combined into an overall APEAL index score measured on a 1,000-point scale.

The webinar can be accessed at https://u7061146.ct.sendgrid.net/ls/click?upn=4tNED-2FM8iDZJQyQ53jATURIWfcxsnar-2BA1dgAos50XA-2BBCm3ZkPhFHlunCDoA7XeX6reOl5QGfd-2BHYsrhsRwuKUvVaOZDymCG71bfmdKoF0-3D3sbn_kfytytOqXJMoRhb2oyNeM-2FcljueGrqKFILtw-2BUtBDCZc-2B7jSduJFzsW9AulIlN6LstdX7xxdwiKAV3YjflfpWThRWD8BBA8LAsgJoXAByW7N2IkHTIcsMisxJkLYJlZN9mjx2AeHFICUfT4-2BZgQnsCsulyxX-2FiQ3VInwYJ8fLP3kj2O-2FR0V7Eoun05YZn6GYRrksYZZtoPirnT5i9ZiBXdvAo4AO-2B0ZtGkV9HD5NZmQFMLLkxWEK3H6CTJ6XDRECHY2BCOPWchoUGy7J1vEEz4E6Aw4DPtW1vCJKg7sS-2BiynAPgSJSxoqJmsHX3ZTHWsdfEamJFZnvR4FvBbiFsD-2FJ7mc1LyNA7qjEge9ht2jOc-3D and you’re encouraged to pre-register so your participation will not be delayed.

When:  Wednesday, September 15, 2021, from noon-1 p.m. EDT. The study results will be posted to www.jdpower.com/business at noon EDT.

Why: The study, which is based on responses gathered from owners of new 2021 model-year vehicles during the first 90 days of ownership, complements the annual J.D. Power Initial Quality Study^SM and J.D. Power Tech Experience Index (TXI) Study^SM. APEAL is used extensively by manufacturers worldwide to help them design and develop more alluring vehicles and by consumers to help them find a vehicle they will love.

Who: David Amodeo, director of automotive quality at J.D. Power, will provide insight into the study’s findings, followed by a 30-minute Q&A session.

Contact: 
Kyle Reuter, Pacific Communications Group
424-903-3657
kreuter@pacificcommunicationsgroup.com (mailto:kreuter@pacificcommunicationsgroup.com)

Geno Effler, J.D. Power
714-621-6224
media.relations@jdpa.com (mailto:media.relations@jdpa.com)

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