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Volkswagen of America March 2018 US Sales Results


PHOTO

Apr 3, 2018

  • Sales totaled 32,548 units, an increase of 17.8 percent compared to March 2017.
  • Year-to-date sales totaled 83,952 units, an increase of 10 percent over 2017.
  • Sales of the all-new 2018 Tiguan totaled 8,276 units; this marks the vehicle’s best month to date.
  • Sales of the Chattanooga-built Atlas totaled 6,063 units.

 

Herndon, VA — (April 3, 2018) Volkswagen of America, Inc. (VWoA) today reported sales of 32,548 units delivered in March 2018, an increase of 17.8 percent over March 2017.  With 83,952 units delivered year-to-date in 2018, the company is reporting a 10 percent increase in year-over-year sales.

March 2018 was the best month to date for the all-new 2018 Tiguan, with 8,276 units sold. The Chattanooga-built Atlas totaled 6,063 units sold. Overall, first quarter sales reflected the impact of Volkswagen’s move to offer a more family-friendly lineup, with SUVs accounting for more than 50 percent of total volume for the Volkswagen brand in year-over-year sales. Through the first quarter of 2017, SUVs made up only 14.4 percent of total sales for the brand.

The all-new 2019 Jetta is expected to arrive at U.S. Volkswagen dealers in the second quarter of 2018. The Jetta is one of the world’s most successful sedans, with more than 17 million models sold worldwide, including more than 3.2 million of those vehicles in the U.S. The 2019 Jetta offers bolder design, more interior space and new technology.  Later this year, Volkswagen will introduce the all-new Arteon sedan as the brand’s halo vehicle.

For the 2018 model year, most new Volkswagen vehicles in the U.S. will come with the People First Warranty, a six-year or 72,000-mile (whichever occurs first) bumper-to-bumper New Vehicle Limited Warranty, which can be transferred to subsequent owners throughout its duration.

Additionally in March, Volkswagen of America announced that it will be building a new five-passenger SUV at its Chattanooga factory. Based off Volkswagen’s award-winning MQB (or modular transverse matrix) platform, the new Volkswagen SUV will be a variant of the seven-passenger Atlas and, like its sibling, will be designed and engineered for the American market.  The Atlas Cross Sport concept, which previews the vehicle, was unveiled at the New York International Auto Show: production is expected to begin in late 2019.


March News Highlights

VOLKSWAGEN DEBUTS ATLAS CROSS SPORT CONCEPT AT THE NEW YORK INTERNATIONAL AUTO SHOW
VOLKSWAGEN ANNOUNCES A NEW FIVE-PASSENGER ATLAS SUV TO BE BUILT IN CHATTANOOGA
VOLKSWAGEN INTRODUCES R-LINE® APPEARANCE PACKAGE ON ALL-NEW 2019 ARTEON
VOLKSWAGEN ATLAS TANOAK PICKUP CONCEPT MAKES DEBUT AT THE NEW YORK INTERNATIONAL AUTO SHOW
ALL-NEW 2019 VOLKSWAGEN JETTA USES TECHNOLOGY TO IMPROVE FUEL ECONOMY
VOLKSWAGEN UNVEILS NAMING FOR THE I.D. R PIKES PEAK RACE CAR

March 2018 Sales

 

March 18

March 17

Yr/Yr%
change

March 18
YTD

March 17
YTD

Yr/Yr%
change

Golf

913

1,035

-11.8%

1,913 

3,342

-42.8%

GTI

1,821

2,010

-9.4%

5,126

5,605

-8.5%

Golf R

346

521

-33.6%

349

1,461

-76.1%

e-Golf

164

 342

-52.0%

540

967

-44.2%

Golf SportWagen

1,626

2,461

-33.9%

4,084

6,602

-38.1%

Total Golf Family

4,870

 6,369

-23.5%

12,012 

17,977

-33.2%

Jetta Sedan

5,512

9,700

-43.2%

14,610

24,563

-40.5%

Jetta SportWagen
(now Golf SportWagen)

15

          N/A  

          N/A

40

          N/A  

          N/A

Total Jetta

5,527

9,700

-43.0%

14,650 

24,563

-40.4%

Beetle Coupe

1,155

780

48.1%

2,516 

2,364

6.4%

Beetle Convertible

604

717

-15.8%

1,362

1,544

-11.8%

Total Beetle

1,759

1,497

17.5%

3,878 

 3,908

-0.8%

Passat

4,292

6,266

-31.5%

9,762

18,267

-46.6%

CC

57

216

-73.6%

152

562

-73.0%

Tiguan Limited

1,441

3,270

-55.9%

5,330

10,211

-47.8%

2018 Tiguan

8,276

          N/A  

          N/A

22,098

          N/A  

          N/A

Touareg

263

317

-17.0%

938

802

17.0%

Atlas

6,063

          N/A  

          N/A

15,132 

          N/A  

          N/A

TOTAL

32,548

27,635

17.8%

83,952

76,290

10.0%


About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan, Tiguan Limited and Touareg vehicles through more than 650 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

Notes: This press release and images are available at media.vw.com. Follow us @VWNews