Oh Yeah! Domino's Becomes the Official Pizza of NASCAR - A Grit
ANN ARBOR, Mich., Feb. 13 -- Domino's Pizza, the recognized
leader in pizza delivery, boosts its engines today with the announcement of an
exciting multi-year partnership with the National Association for Stock Car
Auto Racing (NASCAR). Domino's Pizza is joining forces with NASCAR and
Coca-Cola(R) to provide food, fun and entertainment across the country as the
"Official Pizza of NASCAR."
"Domino's is the ultimate in-home pizza meal experience, while NASCAR
provides a top-notch in-home entertainment experience for their fans.
NASCAR's 75 million energized fans fit the profile of our customers, which
makes for an ideal partnership," said Ken Calwell, executive vice president,
Build the Brand, Domino's Pizza. "Our affiliation with NASCAR accelerates our
journey to be the best pizza delivery company in the world."
In the first phase of a multi-year partnership, Domino's will work with
well-known NASCAR driver Michael Waltrip on select media opportunities. For
example, Waltrip and his family will appear in Domino's TV spots beginning
Monday, February 24, 2003, through Sunday, April 27, 2003.
"Domino's is taking a very thoughtful approach to their involvement in
NASCAR, starting with their TV ads featuring Michael Waltrip and his family,"
said Brett Yormark, vice president of corporate marketing, NASCAR. "We are
truly proud to have Domino's Pizza in our sport and we look forward to their
In celebration of Domino's new partnership with NASCAR, the global pizza
delivery company will deliver pizzas to more than 90 team haulers in the
NASCAR garages today. In the months to come, Domino's will promote this
partnership via national media including advertising on the major television
networks during NASCAR event broadcasts, at-track in race souvenir programs as
well as in print and other media.
About Domino's Pizza
Founded in 1960, Domino's Pizza, the recognized world leader in pizza
delivery, operates a network of 7,138 Company-owned and franchised stores in
the United States and more than 50 international markets. Domino's is
committed to leading the industry in product quality and operational
excellence. Domino's can be found on the Internet at http://www.dominos.com.