CarsDirect.com Selects Siltanen/Keehn Advertising as New Agency of RecordLOS ANGELES--May 25, 2000--CarsDirect.com, a leading direct online automotive provider, today announced the selection of Siltanen/Keehn Advertising as its advertising agency of record.
The Los Angeles-based agency will be responsible for all CarsDirect.com advertising, which is expected to launch in the third quarter of this year.
"In a very short time, Siltanen/Keehn Advertising has compiled an impressive track record with blue-chip clients, and we are impressed with the agency's ability to understand positioning and find ways to translate it into effective advertising," said Chuck Hoover, vice president of marketing, CarsDirect.com.
"By helping vehicle shoppers understand that we offer a convenient online buying experience through close relationships with dealers, Siltanen/Keehn will help us extend our reach and bring even more car buyers online."
Siltanen/Keehn Advertising was founded in January 2000 by Rob Siltanen and Pam Keehn, advertising industry veterans from TBWA/Chiat/Day. With billings of nearly $100 million, the agency already has become one of the 20 largest in Los Angeles.
Siltanen/Keehn's client roster also includes FreeInternet.com, IdeaForest.com, Tellme and The Screenwriters Guild.
"CarsDirect.com is one of the most respected and innovative companies on the Internet, and we welcome the opportunity to find creative ways of sharing their vision with the car-buying public," said Pam Keehn, president, Siltanen/Keehn Advertising.
"Our experience in driving traffic to the Web through advertising that also entertains will offer CarsDirect.com yet another advantage over its competition."
KSL Media remains responsible for media buying for CarsDirect.com.
CarsDirect.com (http://www.carsdirect.com) is a leading direct online provider of new automobiles and related products and services, such as loan and lease financing and extended warranties. CarsDirect.com allows consumers to research, price, configure, order, purchase and finance a vehicle online. The company's user-friendly, intuitive Web site offers consumers product information for nearly every make, model and style of new automobile available in the United States today, as well as the ability to simultaneously compare the specifications of competing vehicles. CarsDirect.com offers an online shopping experience that features competitive, up-front, no-haggle pricing on new vehicles which, in many cases, can be delivered directly and conveniently to a consumer's home or office.
The company sources vehicles through a priority dealer network of more than 2,500 automotive dealer franchises nationwide.