American Honda December 2017 US Auto Sales


American Honda Sets 3rd Straight Annual Sales Record with Best-Ever December

- TORRANCE, Calif.

American Honda Motor Co., Inc. (AHM) today reported its third consecutive all-time annual sales record on sales of 1,641,429 Honda and Acura vehicles in 2017, an increase of 0.2 percent over its previous best set in 2016. AHM also set new annual and monthly sales records for light trucks, recording 840,450 sales in 2017 for a 3.3 percent gain, and 86,740 sales in December, rising 1.4 percent. The Honda Division also reported record annual sales, gaining 0.7 percent on total vehicle sales of 1,486,827 while Honda trucks set new December and annual records, rising 3.4 percent on December sales of 75,856 and 4.1 percent on 2017 sales of 734,269. Total Acura Division sales declined 12.2 percent in December on sales of 15,062, and 4.2 percent in 2017 on total vehicle sales of 154,602.

Honda
With eight completely new or refreshed models in 2017, including a new generation of electrified vehicles, the Honda brand continued its commitment to strengthening passenger car light truck sales by leveraging its North American production operations to attract a record number of customers for the 4th consecutive year. 

Honda's effort to better leverage its North America production operations to grow light truck sales continued to pay dividends:

Honda also maintained its unique commitment to passenger car and strong retail sales leadership:

"2017 was a terrific year for the Honda brand with the continued fortification of our light truck and passenger car lineups, and a new generation of electrified vehicles combining to reach a record number of new customers for a fourth consecutive year," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. "Eight all-new or refreshed product launches is an impressive achievement for any car company, but it put us in a strong, competitive position to maintain our unique commitment to retail sales to individual buyers."

Acura
Acura recorded its best sales month in 2017 in December, showing a positive trend with sales increasing over the last three months of the year. In addition to strong truck sales for RDX and MDX, sedan sales showed promise with TLX topping 3,000 sales in December.

"The continued strength of the RDX is a great foundation for the next-generation RDX we will debut to the world in prototype form in Detroit later this month," said Jon Ikeda, vice president & general manager of Acura Sales. "This is the first in a new generation of Acura products based on our Precision Crafted Performance brand direction and we're pleased to reach this moment with growing momentum for the Acura brand."