Honda America November 2017 Honda and Acura Sales


TORRANCE, Calif. December 1, 2017; American Honda Motor Co., Inc. today reported November sales of 133,166 Honda and Acura vehicles, an increase of 8.3 percent over November 2016 and a new November record for the company. Honda Division reported an increase of 8.2 percent on total sales of 120,440 for a best-ever November, with cars rising 0.9 percent on sales of 57,459, and Honda trucks up 15.8 percent on sales of 62,981 for yet another new record. Acura Division sales climbed 9.5 percent in November, with cars gaining 11 percent on sales of 3,600 and trucks rising 8.9 percent on sales of 9,116 units

Honda
With major competitors clinging to heavy incentives and financing deals to compete, Honda Division gained again in November with a balanced portfolio of strong-performing vehicles. Civic and CR-V each gained more than 23 percent, while Pilot jumped 57.2 percent as higher production volume continues to improve model availability. Accord sales remained strong at nearly 23,000 units, even as supplies of the all-new 2018 model continue to ramp up and reach dealerships nationwide. The all-new Accord received numerous accolades earlier in the week at the 2017 Los Angeles Auto Show, securing a spot on Car and Driver magazine's 10Best list an unprecedented 32nd time, as well as being named a finalist for the 2017 North American Car of the Year award.

"We remain committed to our long-term strategic plans built around steady and sustainable growth," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. "Honda is committed to competing with a focus on creating value for the customer through outstanding products and sales practices that protect the investment they make in the Honda brand."   

Acura
Rising across virtually the entire lineup, Acura sales gained a solid 9.5 percent in November. MDX sales were up substantially with the move to the East Liberty, Ohio plant alongside stablemate RDX.  NSX made big strides, while TLX gained 12.4 percent over November 2016.

"The Acura brand continued its market resurgence at a steady pace benefitting from product, marketing and sales efforts, all aligned behind our Precision Crafted Performance brand direction," said Jon Ikeda, vice president & general manager of Acura Sales. "Our focus for the remainder of the year is to continue to build momentum we can take into 2018."