ROAD TRIP: NFL Experience Opens in Times Square - Immersive Attraction Takes Fans on Journey from Preseason to the Super Bowl


State-of-the-Art 4D Theater Brings Fans onto the Field
with Motion Seats, Weather Elements, & More

High Resolution Photos & Videos

NEW YORK, Dec. 1, 2017 Today, the NFL and Cirque du Soleil Entertainment Group unveiled NFL Experience Times Square in the heart of New York City. The attraction, located on the corner of West 47th Street and 7th Avenue at 20 Times Square, spans 40,000 square feet and four floors, bringing fans the most interactive and extensive football experience in the world.

NFL Commissioner ROGER GOODELL and Pro Football Hall of Famer MICHAEL STRAHAN welcomed the NFL FLAG 13-14 BOYS AND GIRLS NEW YORK REGIONAL WINNERS to kick off NFL Experience's opening last night in Times Square.

"We partnered with Cirque du Soleil to create a captivating and authentic football experience that enables fans to step into the locker room and onto the field of an NFL stadium," said GOODELL. "Whether you are a seasoned veteran or new to the game, NFL Experience Times Square takes you on an unforgettable journey where you enter as a fan, become a player, and leave as a Super Bowl champion."

Blending state-of-the-art technology with hands-on activities, NFL Experience transports visitors directly into the game for an interactive exploration of football, from the practice field to the Super Bowl. Fans can test their skills to see how they measure up to professional football players, learn game strategy from Coach JON GRUDEN, and experience the adrenaline-pumping action of the NFL in an immersive 4D movie theater.

"NFL Experience Times Square is a next-generation entertainment attraction that will quickly join the list of unique, must-see New York City destinations," said NFL Experience President DANNY BOOCKVAR. "We are tremendously proud to open our doors and bring New Yorkers and those visiting from across the country – and the world – closer to the action than ever before."

"Going through NFL Experience brought me back to the game and triggered the emotions that I cherished as a player," said STRAHAN. "As someone who spent 15 years in the League, I think the NFL Experience offers the most authentic look at the game outside of playing on Sundays." 

NFL Experience Times Square is Cirque du Soleil Entertainment Group's first experiential sports venture, blending the company's extensive knowledge as a world-renowned live production company and the excitement of the NFL into one venue.

"As we expand our entertainment offering beyond performing arts into immersive experiences, we are thrilled to partner with the world's leading sports brand. This project has not only allowed us to push our creative boundaries to showcase the NFL from a whole new perspective, but also open the fascinating world of professional sports to Cirque du Soleil Entertainment Group," said DANIEL LAMARRE, President and CEO of Cirque du Soleil Entertainment Group.

NFL Experience brings football to life for visitors in unique ways, including:  

Tickets to NFL Experience Times Square begin at $39 and can be purchased on-site or online at NFLExperience.com.

About NFL Experience
NFL Experience Times Square is a first-of-its-kind interactive and immersive attraction located in the heart of New York City that brings fans closer than ever to the National Football League and their favorite team. Combining immersive content, interactive displays, a state-of-the-art 4-D cinema and other multimedia effects, the experience takes visitors from the stands onto the field, transporting them from Kickoff through Playoffs, and ultimately, the Super Bowl. For more information about NFL Experience, please visit www.nflexperience.com.

About Cirque du Soleil Entertainment Group
Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. Established in Montreal, the Canadian organization has brought wonder and delight to over 180 million spectators with productions presented in close to 450 cities in 60 countries. Cirque du Soleil Entertainment Group currently has over 4,000 employees, including 1,300 artists, from nearly 50 countries.

Cirque du Soleil Entertainment Group creates content for a broad range of audacious projects. On top of producing world-renowned shows, the organization has extended its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art. For more information about Cirque du Soleil Entertainment Group, please go to cdsentertainmentgroup.com.