The New Volkswagen Beetle: from Concept to Production
The Big Auto shows at the beginning of this year saw the
introduction of the 1998 Beetle to audiences in Detroit and Los
Angeles. The popular excitement generated by these events--and
by the new car itself--seemed, at times, unbelievable. The car struck
a definite chord among the people who have seen it, and we expect it
to make a similarly favorable splash as more consumers see the new
Beetle at more auto shows around the country.
What's the story behind the appeal of this new car? Is it chiefly
nostalgic as some commenters have suggested? Or has the "all new"
Beetle captured the eye of auto show attendees on its own merit?
On these pages we've gathered together some info about the new
Beetle. We'll take you back to the time when the new Beetle was still
only an idea, when it was a concept car with a cool glass roof. We'll
show you pictures and video clips of the production model that was
introduced this month, and we'll show you some stuff that VW put
together to introduce the car to you.
Video
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- The Beetle Introduction at the Greater Los Angeles Auto Show
- The Beetle Introduction at the North American International Auto Show in Detroit
- Running Footage of the 1998 VW Beetle
- Video of a 1998 Beetle Assembley Line
- Auto Channel Pictorial of the New Beetle Concept Car
- Historic Footage of VW Beetle Commercials (in German, English, French and Spanish)
