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Car of the Week March 5, 2001

2001 Volvo S60 -- A square no more, Volvo's newest and most daringly styled sedan is sure to catch a few people off guard. In fact, it's guaranteed to receive it's fair share of "That's a Volvo?!"

With its distinctive curves and a supple interior, the S60 impressively couples unique styling and presence with the security of a Volvo. As Mark LeNeve, President and CEO, Volvo Cars of North America declared at the S60 introduction in Sweden this fall, Volvo's clearly "Putting passion in the promise!"

Already armed with a strong reputation for building high quality, safe, family cars, Volvo wants to add luxury, sportiness, and youth recognition to the brand. Now, with their largest selling sedan revamped, and without a boxy car in the line, Volvo plans to kick off the next millenium with a ReVolvolution campaign. The S60 is the curviest, sportiest, sexyiest car in the lineup and it's guaranteed to turn heads.

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