2015 Mitsubishi Reviews
- 2015 Mitsubishi Lancer 2.4L Review By Carey Russ
- 2015 Mitsubishi Mirage Review By Larry Nutson
- 2015 Mitsubishi Outlander Sport Windy City Review
2014 Mitsubishi Reviews
- Heels on Wheels 2014 Mitsubishi Lancer Review By Katrina Ramser
- 2014 Mitsubishi Lancer EVO MR Review By Larry Nutson - Tommi Mäkinen’s Daily Driver
- 2014 Mitsubishi Lancer SE Review By John Heilig
- 2014 Mitsubishi Mirage Review By Steve Purdy
- 2014 Mitsubishi Mirage Heels on Wheels Review
- 2014 Mitsubishi Outlander GT-S AWD Review By John Heolig
- 2014 Mitsubishi Outlander GT Review By Carey Russ
2013 Mitsubishi Reviews
- 2013 Mitsubishi Lancer Evolution Review By John Heilig
- 2013 Mitsubishi Outlander Sport SE 2WD Review By Carey Russ
2012 Mitsubishi Reviews
2011 Mitsubishi Reviews
- 2011 Mitsubishi Lancer Evolution Review By Steve Purdy
- 2011 Mitsubishi Lancer GTS Review By John Heilig
- 2011 Mitsubish Lancer Ralliart Review By John Heilig
- Heels on Wheels 2011 Mitsubishi Outlander Review By Katrina Ramser
2010 Mitsubishi Reviews
- 2010 Mitsubishi Lancer Evolution Touring Review
- 2010 Mitsubishi Lancer GTS Review
- 2010 Mitsubishi Lancer Ralliart Review By Marlon Hanson
- Mitsubishi Motors Announces Pricing for Versatile Five-Door Lancer Sportback; Newest Model Begins Arriving in Dealerships Aug. 17
- 2010 Mitsubishi Lancer Sportback Ralliart Review By Carey Russ
- 2010 Mitsubishi Outlander 3.0 GT S-AWC Review
2009 Mitsubishi Reviews
- 2009 Mitsubishi Eclipse Spyder At-A-Glance
- 2008 Chicago Auto Show; Mitsubishi Showcases New 2009 Galant Midsize Sedan Among New, Future and Historical High-Performance Models
- 2009 Mitsubishi Lancer Ralliart Review
- 2009 Mitsubishi Outlander Review
- 2009 Mitsubishi Raider Review
2008 Mitsubishi Reviews
- Mitsubishi Motors Will Debut Two Models at North American International Auto Show
- 2007 Detroit Auto Show: All-New 2008 Mitsubishi Lancer and Prototype for Next-Generation Lancer Evolution Make World Debut - VIDEO ENHANCED
- Mitsubishi Motors Spotlights New Environmentally Friendly 2008 Lancer and 2007 Outlander in KABC's Third Annual Clean Air Showcase
- Mitsubishi Unveils All-New Lancer Evolution at The Los Angeles International Auto Show
- Yokohama Tires Standard on Mitsubishi Lancer EVOÂ®
- Mitsubishi Lancer EVO GSR(2008) By Steve Purdy
- Mitsubishi Lancer (2008) by Mark Fulmer and Marc J. Rauch
- Mitsubishi Lancer Evolution (2008) by Marty Bernstein
- Mitsubishi Lancer (2008) by Edward Loh
- Mitsubishi Lancer ES (2008) by Carey Russ
2007 Mitsubishi Reviews
- Mitsubishi Eclipse Spyder GT (2007) by Donna Vissing
- IIHS Tests Convertibles: Saab and Volvo Tops - VIDEO ENHANCED
- Racing Tradition Fuels Sales Event for Mitsubishi
- 2007 Mitsubishi Galant Offers Gentex Mirror
- Mitsubishi Galant Ralliart (2007) by Steve Purdy
- Mitsubishi Galant Ralliart (2007) by Bob Gordon
- Mitsubishi Outlander (2007) by Thom Cannell
- Mitsubishi Outlander XLS 4WD (2007) by Donna Vissing
- Mitsubishi Announces Pricing for All-New 2007 Outlander
- 2007 Mitsubishi Outlander Preview
- Mitsubishi Motors Announces Production Launch of 'Outlander' SUV at Okazaki Plant
- Mitsubishi Outlander LS 4WD (2007) by Carey Russ
2006 Mitsubishi Reviews
- Mitsubishi Galant GTS (2006) by John Heilig
- Mitsubishi Lancer Evolution MR (2006) by Bruce Hidaka-Gordon
- Mitsubishi Motors launches Lancer Evolution IX MR (GSR/RS) and Lancer Evolution Wagon MR (GT/GT-A)
- 2006 Mitsubishi Lancer Evolution IX
- Mitsubishi Outlander (2006) by Steve Purdy
- Mitsubishi Outlander SE (2006) by John Heilig
2005 Mitsubishi Reviews
2004 Mitsubishi Reviews
- Mitsubishi Endeavor (2004) by Autoline Detroit
- Mitsubishi Endevor (2004) by John Heilig
- Mitsubishi Galant (2004) by Autoline Detroit
- Mitsubishi Lancer Relliart (2004) by Nicholas Frankl
2003 Mitsubishi Reviews
- Mitsubishi Eclipse Spyder (2003) by Mark and Katie Fulmer
- Mitsubishi Lancer EVO VIII (2003) by Carey Russ
- Mitsubishi Lancer EVO VIII (2003) by Bob Gordon
- Mitsubishi Lancer Evolution (2003) by Marc Rauch
- Mitsubishi Outlander (2003) by Marc Rauch
2002 Mitsubishi Reviews
- Mitsubishi Eclipse Spyder (2002) by Carey Russ
- Mitsubishi Lancer (2002) by Marc J. Rauch
- Mitsubishi Lancer O.Z Rally Edition (2002) by Carey Russ
2001 Mitsubishi Reviews
- Mitsubishi Eclipse GT (2001) by John Heilig
- Mitsubishi Eclipse GT Convertible (2001) by Bob and Matt Hagin
- Mitsubishi Eclipse GT Spyder (2001) by Carey Russ
- Mitsubishi Eclipse Spyder and Montero (2001) by Mark Fulmer
- Mitsubishi Montero Limited (2001) by Tom Hagin
- Mitsubishi Montero Limited (2001) by John Heilig
- Mitsubishi Montero Limited (2001) by Larry Weitzman
2000 Mitsubishi Reviews
- Mitsubishi Eclipse GT (2000) by Matt and Bob Hagin
- Mitsubishi Montero Sport XLS (2000) by Carey Russ
- Mitsubishi Montero Sport XLS (2000) by Tom Hagin
1999 Mitsubishi Reviews
- Mitsubishi Diamante (1999) by Mark Fulmer
- Mitsubishi Diamante (1999) by Tom Hagin
- Mitsubishi Eclipse GSX (1999) by Carey Russ
- Mitsubishi Eclipse GS 3-Door Sport Coupe (1999) by Anabelle Frankl
- Mitsubishi Galant (1999) by Tom Tully
- Mitsubishi Galant ES Premium V6 (1999) by Carey Russ
- Mitsubishi Galant ES V6 (1999) by Tom Hagin
- Mitsubishi Galant GTZ (1999) by Mark Fulmer
- Mitsubishi Mirage LS Coupe (1999) by Annabelle Frankl
- Mitsubishi Mirage LS Sedan (1999) by Matt and Bob Hagin
- Mitsubishi Montero (1999) by Tom Hagin
1998 Mitsubishi Reviews
- Mitsubishi 3000GT VR-4 (1998) by Matt and Bob Hagin
- Mitsubishi Diamante ES (1998) by Matt and Bob Hagin
- Mitsubishi Diamante ES (1998) by Carey Russ
- Mitsubishi Eclipse GS-T (1998) by Matt and Bob Hagin
- Mitsubishi Eclipse Spyder (1998) by Bill Maloney
- Mitsubishi Galant ES (1998) by Matt and Bob Hagin
- Mitsubishi Galant ES (1998) by Carey Russ
- Mitsubishi Mirage LS Coupe (1998) by Tom Hagin
- Mitsubishi Mirage Coupe (1998) by Bill Maloney
- Mitsubishi Montero (1998) by Matt and Bob Hagin
- Mitsubishi Montero (1998) by Carey Russ
- Mitsubishi Montero Sport (1998) by Tom Hagin
- Mercedes-Benz ML320: Versus Mitsubishi Montero - A Battle Royale (1998) by Andrew Frankl
1997 Mitsubishi Reviews
- Mitsubishi 3000 GT (1997) by Larkin Hill
- Mitsubishi 3000 GT (1997) by Mark Fulmer
- Mitsubishi 3000 GT (1997) by Matt and Bob Hagin
- Mitsubishi 3000 GT (1997) by Carey Russ
- Mitsubishi Diamante LS (1997) by Tom and Bob Hagin
- Mitsubishi Diamante LS (1997) by John Heilig
- Mitsubishi Eclipse GS-T (1997) by Aaron Cooper
- Mitsubishi Eclipse Spyder GS-T (1997) by Tom Hagin
- Mitsubishi Galant ES (1997) by Matt and Bob Hagin
- Mitsubishi Galant ES 4dr Sedan (1997) by John Heilig
- Mitsubishi Mirage Coupe LS (1997) by Carey Russ
- Mitsubishi Mirage LS (1997) by John Heilig
- Mitsubishi Mirage Sedan LS (1997) by Tom Hagin
- Mitsubishi Montero LS (1997) by Matt Hagin
- Mitsubishi Montero SR (1997) by Mary Iacoponi
- Mitsubishi Montero Sport LS 4WD (1997) by Carey Russ
- Mitsubishi Montero Sport LS 4WD (1997) by Nick Hromiak
1996 Mitsubishi Reviews
- Mitsubishi 3000GT Spyder: A Teens and Cars Review (1996) by Aisha Hill
- Mitsubishi Eclipse GS-T (1996) by John Heilig
- Mitsubishi Eclipse GS (1996) by Tom/Bob Hagin
- Mitsubishi Mirage:A Teens and Cars review (1996) by Aisha Hill
- Mitsubishi Montero (1996) by Matt and Bob Hagin
- Mitsubishi Montero SR (1996) by John Heilig
1994 Mitsubishi Reviews
1993 Mitsubishi Reviews
Mitsubishi Motors Corporation is the sixth largest automaker in Japan and the seventeenth largest in the world by global unit sales. It is part of the Mitsubishi keiretsu, formerly the biggest industrial group in Japan, and was formed in 1970 from the automotive division of Mitsubishi Heavy Industries.
Throughout its history it has courted alliances with foreign partners, a strategy pioneered by their first president Tomio Kubo to encourage expansion, and continued by his successors. A significant stake was sold to Chrysler Corporation in 1971 which it held for 22 years, while DaimlerChrysler was a controlling shareholder between 2000 and 2005. Long term joint manufacturing and technology licencing deals with the Hyundai Motor Company in South Korea and Proton in Malaysia were also forged, while in Europe the company co-owned the largest automobile manufacturing plant in the Netherlands with Volvo for ten years in the 1990s, before taking sole ownership in 2001.
Thanks to these alliances it benefitted strongly in the 1970s and '80s, increasing its annual production from 250,000 to over 1.5 million units. But its strong presence in south-east Asia meant it suffered more than most of its competitors in the aftermath of the 1997 East Asian financial crisis, and since then the company has struggled to consistently increase sales and maintain profitability.
Mitsubishi's automotive origins date back as far as 1917, when the Mitsubishi Shipbuilding Co., Ltd. introduced the Model A, Japan's first series-production automobile. An entirely hand-built seven-seater sedan based on the Fiat Tipo 3, it proved expensive compared to its American and European mass-produced rivals, and was discontinued in 1921 after only 22 had been built.
In 1934, Mitsubishi Shipbuilding was merged with the Mitsubishi Aircraft Co., a company established in 1920 to manufacture aircraft engines. The unified company was known as Mitsubishi Heavy Industries (MHI), and was the largest private company in Japan. MHI concentrated on manufacturing aircraft, ships, railroad cars and machinery, but in 1937 developed the PX33, a prototype sedan for military use. It was the first Japanese-built passenger car with full-time four-wheel drive, a technology the company would return to almost fifty years later in its quest for motorsport and sales success.
Immediately following the end of the Second World War, the company returned to manufacturing vehicles. Fuso bus production resumed, while a small three-wheeled cargo vehicle called the Mizushima and a scooter called the Silver Pigeon were also developed. However, the zaibatsu (Japan's family-controlled industrial conglomerates) were ordered to be dismantled by the Allied powers in 1950, and Mitsubishi Heavy Industries was split into three regional companies, each with an involvement in motor vehicle development: West Japan Heavy-Industries, Central Japan Heavy-Industries, and East Japan Heavy-Industries.
East Japan Heavy-Industries began importing the Henry J, an inexpensive American sedan built by Kaiser Motors, in knockdown kit (CKD) form in 1951, and continued to bring them to Japan for the remainder of the car's three year production run. The same year, Central Japan Heavy-Industries concluded a similar contract with Willys (now owned by Kaiser) for CKD-assembled Jeep CJ-3Bs. This deal proved more durable, with licensed Mitsubishi Jeeps in production until 1998, thirty years after Willys themselves had replaced the model.
By the beginning of the 1960s Japan's economy was gearing up; wages were rising and the idea of family motoring was taking off. Central Japan Heavy-Industries, now known as Shin Mitsubishi Heavy-Industries, had already re-established an automotive department in its headquarters in 1953. Now it was ready to introduce the Mitsubishi 500, a mass market sedan, to meet the new demand from consumers. It followed this in 1962 with the Minica kei car and the Colt 1000, the first of its Colt line of family cars, in 1963.
West Japan Heavy-Industries (now renamed Mitsubishi Shipbuilding & Engineering) and East Japan Heavy-Industries (now Mitsubishi Nihon Heavy-Industries) had also expanded their automotive departments in the 1950s, and the three were re-integrated as Mitsubishi Heavy Industries in 1964. Within three years its output was over 75,000 vehicles annually. Following the successful introduction of the first Galant in 1969 and similar growth with its commercial vehicle division, it was decided that the company should create a single operation to focus on the automotive industry. Mitsubishi Motors Corporation (MMC) was formed on April 22, 1970 as a wholly owned subsidiary of MHI under the leadership of Tomio Kubo, a successful engineer from the aircraft division.
Part of Kubo's expansion strategy was to increase exports by forging alliances with well-established foreign companies. Therefore, in 1971 MHI sold U.S. automotive giant Chrysler a 15 percent share in the new company. Thanks to this deal, Chrysler began selling rebadged Galants in the United States as Dodge Colts, pushing MMC's annual production beyond 250,000 vehicles. In 1976, the Galant was sold as the Chrysler Scorpion in Australia.
By 1977, a network of ''Colt''-branded distribution and sales dealerships had been established across Europe, as Mitsubishi sought to begin selling vehicles directly. Annual production had by now grown from 500,000 vehicles in 1973 to 965,000 in 1978, when Chrysler began selling the Galant as the Dodge Challenger and the Plymouth Sapporo. However, this expansion was beginning to cause friction; Chrysler saw their overseas markets for subcompacts as being directly encroached by their Japanese partners, while MMC felt the Americans were demanding too much say in their corporate decisions.
Mitsubishi finally achieved annual production of one million cars in 1980, but by this time its ally was not so healthy; As part of its battle to avoid bankruptcy, Chrysler was forced to sell its Australian manufacturing division to MMC that year. The new Japanese owners renamed it Mitsubishi Motors Australia Ltd (MMAL).
In 1982, the Mitsubishi brand was introduced to the American market for the first time. The Tredia sedan, and the Cordia and Starion coupés, were initially sold through 70 dealers in 22 states, with an allocation of 30,000 vehicles between them. This quota, restricted by mutual agreement between the two countries' governments, had to be included among the 120,000 cars earmarked for Chrysler. Toward the end of the 1980s, as MMC initiated a major push to increase its U.S. presence, it aired its first national television advertising campaign, and made plans to increase its dealer network to 340 dealers. By 1989, Mitsubishi's worldwide production, including its overseas affiliates, had reached 1.5 million units.
Despite the ongoing tensions between Chrysler and Mitsubishi, they agreed to unite in a vehicle manufacturing operation in Normal, Illinois. The 50/50 venture provided a way to circumvent the voluntary import restrictions, while providing a new line of compact and subcompact cars for Chrysler. Diamond-Star Motors (DSM) — from the parent companies' logos: three diamonds (Mitsubishi) and a pentastar (Chrysler) — was incorporated in October 1985, and in April 1986 ground was broken on a 1.9 million square-foot production facility. In 1987, the company was selling 67,000 cars a year in the U.S., but when the plant was completed in March 1988 it offered an annual capacity of 240,000 vehicles. Initially, three platform-sharing compact 2+2 coupés were released, the Mitsubishi Eclipse, Eagle Talon and Plymouth Laser, with other models being introduced in subsequent years.
Mitsubishi Motors went public in 1988, ending its status as the only one of Japan's eleven auto manufacturers to be privately held. Mitsubishi Heavy Industries agreed to reduce its share to 25 percent, retaining its position as largest single stockholder. Chrysler, meanwhile, increased its holding to over 20 percent. The capital raised by this initial offering enabled Mitsubishi to pay off part of its debts, as well as to expand its investments throughout south-east Asia where it was by now operating in the Philippines, Malaysia, and Thailand.
Hirokazu Nakamura became president of Mitsubishi in 1989 and steered the company in some promising directions. Sales of the company's new Pajero were bucking conventional wisdom by becoming popular even in the crowded streets of Japan. Although sales of SUVs and light trucks were booming in the U.S., Japan's car manufacturers dismissed the idea that such a trend could occur in their own country. Nakamura, however, increased the budget for sport utility product development, and his gamble paid off; Mitsubishi's wide line of four-wheel drive vehicles, from the Mitsubishi Pajero Mini kei car to the Delica Space Gear passenger van, rode the wave of SUV-buying in Japan in the early to mid-1990s, and Mitsubishi saw its overall domestic share rise to 11.6 percent in 1995.
In 1991, Chrysler sold its equity stake in Diamond-Star Motors to its partner, and from then on they continued to share components and manufacturing on a contractual basis only. Chrysler decreased its interest in Mitsubishi Motors to less than 3 percent in 1992, and announced its decision to divest itself of all its remaining shares on the open market in 1993. The two companies nevertheless continued their close alliance, with Chrysler supplying some parts for engines and transmissions for DSM, and Mitsubishi marketing Chrysler products overseas.
DSM was officially renamed Mitsubishi Motor Manufacturing of America on July 1, 1995, and Mitsubishi Motors North America, Manufacturing Division in 2002.
Two years after the merger of Daimler and Chrysler to form DCX, the U.S.-German conglomerate paid US$1.9 billion for a controlling 34 percent of MMC, in an effort to fulfil chairman Jürgen Schrempp's vision of a ''Welt AG'' (''world corporation''). The price reflected a US$200 million discount on the originally agreed figure, caused by the public disclosure of the defect cover-up scandal. In March 2001 it increased its stake to 37.3 percent when it acquired Volvo's stake in MMC's truck-making operations, further boosting Mercedes' share of a market it already dominated. However, boardroom wrangles at DCX prevented them offering financial assistance as Mitsubishi attempted to reduce its crippling debts. When a US$4 billion rescue package was agreed with Tokyo-based Phoenix Capital in May 2004, DCX's stake was reduced to 23 percent, and further recapitalisations subsequently diluted the holding to 12.4 percent. Finally, on November 11, 2005, the remaining stock was sold for US$1.1 billion — an US$800 million loss in five years. Three days later the buyer, investment bank Goldman Sachs sold the shares on for US$80 million profit.
New major stockholder Phoenix Capital followed suit the following month, selling all but 50 million of its 575 million shares to JPMorgan on December 9, 2005. Once again, the investment bank offloaded their purchase within a few days for tens of millions in profit. In both cases, the eventual buyers were part of the Mitsubishi keiretsu, returning MMC to Japanese ownership.