Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in the United States, where Lexus has become the highest-selling make of luxury cars, today Lexus brand name vehicles are available throughout the world. In 2005, the Lexus marque launched in Japan, marking the continued global expansion of the luxury division.
Lexus originated from a clandestine flagship sedan project which began in 1983. This effort developed into the original Lexus LS, which was the first vehicle to wear the Lexus marque upon its launch in 1989. In following years, Lexus added sedan, coupe, and SUV models. Hybrid drivetrains arrived in 2005, and the F-marque performance division debuted in 2007. From the start of production, Lexus vehicles have been consistently produced in Japan. Assembly of the first Lexus built outside the country, the Ontario, Canada-produced RX, began in 2003.
Since 1989, Lexus has developed a reputation for vehicle reliability and customer service, as measured by independent surveys. In 2007, consumer ratings firm J.D. Power and Associates named Lexus the most reliable brand in the U.S. for the thirteenth year based on its Vehicle Dependability Survey, a measure of over 53,000 vehicle owners and problems experienced in the first three years of vehicle ownership. In recent years, Consumer Reports has also named Lexus among the top five most reliable brands in its Annual Car Reliability Surveys of over one million vehicles across the U.S.