Land Rover is a British automobile manufacturer of all-terrain vehicles. Founded in 1948 as part of the Rover Company, it is the second-oldest manufacturer of off-road vehicles after Jeep. The term 'Land Rover' originally referred to a specific vehicle - a pioneering civilian all-terrain utility vehicle launched on April 30, 1948 - but was later used as the brand name for all 4x4 models.
Starting out as a model in the Rover Company's product range, the Land Rover brand developed, first as a marque then as a separate company. It continued developing a range of off-road vehicles under a succession of owners including British Leyland, British Aerospace and BMW. In 2000, the company was sold by BMW to the Ford Motor Company, becoming part of their Premier Automotive Group.
In June 2008 Ford sold its Jaguar and Land Rover operations to Tata Motors, and they are now part of the Jaguar Land Rover division.