Kia Motors, a subsidiary of Hyundai Kia Automotive Group, is South Korea's 2nd largest automobile manufacturer with headquarters in Seoul, South Korea. Its CEO is Chung Eui-sun. The American arm is Kia Motors America. On October 20, 2006, Kia Motors America formally hosted a groundbreaking ceremony for its first US assembly plant in West Point, Georgia, at an initial cost of over $1 billion. Since 2005, Kia has started to focus on the European market and is currently the UK's fastest growing car company and had various other successes in the European market.