JAGUAR NORTH AMERICA FACT SHEET
- The Jaguar marque was introduced at the 1935 London Motor Show under the name "S.S. Jaguar." The first North American dealers were appointed soon after, and the first U.S. dealer, Hempstead Auto Company, has been selling Jaguars since 1938. In those days, North America was a minor market. From a total of 14,272 cars produced between 1936 and 1940, only 889 were exported, and only a small percentage of those came to North America. Today North America is Jaguar's largest market, with sales accounting for 46 percent of total production in 1995.
- Jaguar operates in excess of 60 markets worldwide.
- Jaguar Cars, based in Mahwah, New Jersey, administers Jaguar sales and service in the U.S. and takes overall responsibility for North America. Jaguar Canada is located in the northwest Toronto suburb of Bramalea, Ontario.
- Jaguar operates four service Technician Training Centers, in Mahwah, Bramalea, Atlanta and Irvine, California. In addition, Jaguar assists its parent company, Ford Motor Co., with cold-weather testing in northern Ontario and operates an engineering road test fleet in the extreme heat of Arizona. The Jaguar range in North America currently comprises six models: the XJ6, XJ6 L (United States only), Vanden Plas and XJR sedans, and the new XK8 Coupe and XK8 Convertible.
- Jaguar North America, in conjunction with the World Wildlife Fund, oversees the firm's commitment to preserving the jaguar's rain forest habitat in Belize, Central America.
Management and Organization
Michael H. Dale President, Jaguar North America
George J. Frame Vice President, Finance and Administration
Jerry Frick Vice President, Sales and Marketing
Dale E. Gambill Vice President, Customer Care
Mark S. Miller Vice President, Public Affairs and Communications, North America
E. John Mackie President, Jaguar Canada
R. Jeff Snyder Vice President, Finance and Administration, Jaguar Canada
John F. Webb Vice President, Sales and Marketing, Jaguar Canada
- Number of employees: United States, 233; Canada: 31
- Number of authorized Jaguar dealers: United States, 133; Canada, 19
- Ford Motor Co. acquired Jaguar Cars Ltd. in December 1989.
Sales
- Jaguar competes solely in the prestige segment of the luxury car market, defined as automobiles priced above $45,000 in the United States and $55,000 in Canada.
- In 1995, sales of 18,085 Jaguars in the United States represented a 19-percent increase over 1994. In Canada, 945 Jaguars were sold, a 32-percent increase over the previous year. Through the first six months of 1996, Jaguar's share of the prestige segment of the U.S. luxury car market was 11.3 percent. In Canada for the same period, the Jaguar share of the prestige market (over $55,000 Canadian) was 16.0 percent.
Retail Unit Sales History, United States
|
1981: |
5,462 |
1985: |
20,528 |
1989: |
18,967 |
1993: |
12,734 |
|
1982: |
10,349 |
1986: |
24,464 |
1990: |
18,728 |
1994: |
15,195 |
|
1983: |
15,815 |
1987: |
22,919 |
1991: |
9,376 |
1995 |
18,085 |
|
1984: |
18,044 |
1988: |
20,727 |
1992: |
8,681 |
||
Retail Unit Sales History, Canada
|
1981: |
331 |
1985: |
1,315 |
1989: |
1,606 |
1993: |
630 |
|
1982: |
304 |
1986: |
2,032 |
1990: |
1,005 |
1994: |
713 |
|
1983: |
530 |
1987: |
2,660 |
1991: |
740 |
1995 |
945 |
|
1984: |
1,002 |
1988: |
2,154 |
1992: |
581 |
Quality
- Independent surveys show Jaguar build quality at the highest level ever, confirming internal measurements. Jaguar internal studies show the XJ Series sedans improved 71 percent in Things Gone Wrong from 1990 to 1996.
- An indication of Jaguar’s improving quality can be seen in its warranty claims. Warranty costs per car declined by 50 percent in the U.S. from 1990 to 1996, and the number of warranty repairs per sedan dropped by 70 percent since 1989.
- Jaguar product development cycle performance is now fully competitive with the industry. The XK8 coupe and convertible were delivered within 30 months and the AJ-V8 engine was developed in 36 months.
