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Ford Wins Top Honors At Detroit Auto Show

12 January 2001

Ford Motor Company Wins Top Honors At Detroit Auto Show

    DETROIT - From "Best in Show" to "Best Engine," Ford Motor Company and its 
Volvo, Mazda, Lincoln and Ford brands took home 13 top awards at this year's 
North American International Auto Show (NAIAS) in Detroit.

    Honors included:

    -- AutoWeek named the Forty-Nine Ford Concept "Best in Show," one of
       AutoWeek's annual Editor's Choice Awards.  "This is the cream of the
       crop.  What vehicle will we look at five years out and remember?" said
       AutoWeek Editor and Associate Publisher Dutch Mandel.  "The Forty-Nine
       harkens images of hot rods of the '50s and '60s.  There's more than a
       subtle hint of the dream cars that buoyed our optimism and enthusiasm."

    -- Ward's Auto World bestowed Ford's 5.4-liter Triton(TM) SOHC
       V-8/5.4-liter supercharged engine with one of its coveted   "Ten Best
       Engines" awards.

    -- African Americans On Wheels magazine named Elliott S. Hall, vice
       president of Dealer Development for Ford Motor Company, its "Executive
       of the Year."  The award was announced last night at the Fifth Annual
       Urban Wheel Awards program, which recognizes companies and individuals
       for their diversity efforts in the automotive industry.

    -- American Woman Road & Travel magazine awarded three Ford Motor Company
       products as winners of its "Most Likely to Succeed Awards," naming the
       new 2001 Ford Escape and Mazda Tribute "Best in Class-SUV:  Most Likely
       to Survive Anything," and the Volvo Cross-Country as "Best in Class-
       Station Wagon:  Most Dependable."

    -- Lincoln and its agency Young & Rubicam were honored with three awards
       by the Newspaper Association of America at its 25th Annual DANDY
       Awards.  Lincoln was the "Best of the Best" winner for its "Lincoln LS
       Race for the Cure" ad, which was published in The New York Times.  The
       ad also was chosen as the winner in the category of "Best Manufacturer
       Image Ad."  In addition, Lincoln received the "Best Use of Color in an
       Ad" award for its "Lincoln LS Dust" ad, created for the Tri-State
       region.  This ad also appeared in The New York Times.

    -- Ford Motor Company won five of 14 categories in the annual Polk
       Automotive Household Loyalty Awards.  The award signifies Ford's focus
       on maintaining customer loyalty and its wide variety of car and truck
       models in many different segments.

    The Awards are based on Polk's proprietary household loyalty methodology,
which determines loyalty among households to a model, make or manufacturer.
Ford Motor Company Vice President Jim O'Connor, president of Ford Division,
accepted awards in the following categories on behalf the company's dealers:

    Award Category            Winner               Loyalty %     Avg. Segment
    Loyalty
    Make Loyalty              Ford Division          58.6 %        42.8 %
    Small Car                 Ford Focus             31.8 %        17.8 %
    Minivan                   Ford Windstar          29.0 %        16.8 %
    Compact Pickup            Ford Ranger            19.6 %        14.8 %
    Pickup Truck              Ford F-Series          36.0 %        32.8 %