Isuzu Reports Solid SUV Sales in December
7 January 2001Isuzu Reports Solid SUV Sales in December
Rodeo Up 8% - Best Ever December CERRITOS, Calif., Jan. 5 American Isuzu Motors Inc.'s (AIMI) SUV division, today reported an increase in core SUV sales for December of 1.5 percent compared to the same period a year ago. Rodeo, AIMI's most popular SUV, recorded its best sales month ever for the current model with 6050 units sold for a month over month increase of eight percent. Rodeo finishes the year with 59,568 units sold, a performance surpassed only by last year's record-breaking 64,744 unit sales. Trooper closed the year with an impressive calendar year increase over the previous year of just over 11 percent. This represents total sales of 23,100 units, Trooper's best performance since '95, a testament to the enduring quality and appeal of this classic SUV. Sales of Rodeo Sport are running seven percent above last December's performance of the Amigo, the model it replaces in 2001. When the unit sales of Rodeo Sport and Amigo are combined for December these two-door compact SUVs are up 20 percent and are up over 11 percent for the calendar year. This performance indicates continued customer enthusiasm for the wide variety of choice offered by these two models, the most powerful SUVs in their class. Total sales for all AIMI SUV -- VehiCROSS, Trooper, Rodeo, Rodeo Sport, Amigo, Hombre, and Oasis in calendar year 2000 came to 98,066 units. "We're ending Y2K on a positive note," said Buck Trawick Vice President, SUV sales, "with AIMI's core SUV product showing a month over month sales increase in December. In retrospect, calendar year 2000 was very good for AIMI. In spite of the fourth quarter's deteriorating market and extreme pressure from an unprecedented increase in new SUV model introductions, we remained competitive. Our top selling Rodeo and our luxury Trooper continue to offer consumers value and technology leadership. We're confident that 2001 will be another good year and, with the introduction of the 2002 Isuzu Axiom, will see new customers considering Isuzu SUVs. Our 10 year/ 120,000 mile Powertrain Limited Warranty, fresh styling and technical innovations such as our Intelligent Suspension Control and industry leading Torque-On-Demand 4WD system, will continue to offer SUV buyers the best performance value in the segment." American Isuzu Motors Inc. is the U.S. distributor of Isuzu sport utility vehicles and diesel engine. For more information call 800-662-2464 or point your browser to http://www.isuzu.com on the worldwide web.