Subaru Posts Best Total Sales Year Since 1987
4 January 2001Subaru Posts Best Total Sales Year Since 1987
-- Brand Posts Best December Total Sales Since 1987; Year-to-Date Total Sales Up 10 Percent; Sixth Consecutive Year of Total Sales Growth -- CHERRY HILL, N.J., Jan. 3 Subaru of America, Inc. (SOA) today announced its year-end sales figures for 2000, recording a sales total of 172,216 units. The final tally for 2000 is an increase of 10 percent from year-end 1999 totals of 156,806 units and the brand's best total sales year since 1987. Additionally, 2000 established the sixth consecutive year of total sales growth for Subaru. Subaru Outback led year-end 2000 totals with 68,902 units posted, an increase of 14 percent from 1999 totals. Subaru Legacy set a new sales record with 96,391 units posted, up 10 percent from the 1999 total. Subaru Forester posted a sales total of 56,605 units in 2000, a 13 percent improvement from 1999 totals and a new sales record for this popular model. "This was a stellar year for Subaru," said Subaru Executive Vice President Fred Adcock. "Demand for Outback and Forester -- teamed with the immediate sales success of the Outback H6-3.0 models -- establishes a strong foundation for the future growth of Subaru. We anticipate this momentum to continue with the launch of the '02 Impreza later this year." Subaru recorded a sales total of 14,731 units for the month of December, an increase of 13 percent from 1999 figures for the same period and the best Subaru December since 1987. Outback accounted for 6,828 units for the month, up 14 percent from 1999 totals for the same period. Forester sales were up 28 percent from December 1999 totals, establishing a new record for the month. Impreza posted a sales total of 1,472 units for the period, with Impreza sedan and coupe models up 44 and 26 percent respectively from 1999 total sales figures. About Subaru of America, Inc. Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Subaru pioneered the concept of the passenger car/sport-utility vehicle with the introduction of the Subaru Outback, the "World's First Sport Utility Wagon." Subaru has been the best-selling import wagon in America for the past 18 years, based on the Polk Company retail registration statistics as of 12/31/99.