Jeremy McGrath Eyes Unprecedented Eighth Championship
4 January 2001
Jeremy McGrath Eyes Unprecedented Eighth Championship as He Jumps Into the 2001 Supercross SeasonLOS ANGELES--Jan. 3, 2001--
Jeremy "Showtime" McGrath will kick off the 2001 motocross season with an exciting press conference/pep rally at the Great Western Forum on Jan. 3 at 10:30 a.m.
McGrath, who is the first rider to ever own his own team, and team Mazda Yamaha will unveil the team's new logo and colors to the public for the first time. Jeremy will perform his amazing "nacnac" jump on a dirt ramp in the Forum parking lot prior to a question and answer session.
Late last year Mazda North American Operations (MNAO) inked a title sponsorship deal with Jeremy McGrath's new independently owned Supercross team. Terms of the agreement were not disclosed.
As title sponsor of Team Mazda Yamaha, the company figures prominently in McGrath's newly formed team as they support the reigning champion in his quest for an unprecedented eighth Supercross championship. As part of the deal, Mazda will utilize McGrath to help support the launch and the marketing of Mazda's restyled and more powerful 2001 B-Series truck lineup.
"Jeremy McGrath is clearly the most recognized figure in Supercross and motocross racing," said Kristen Simmons, director of marketing for Mazda. "His character on and off the track embodies Mazda's brand positioning."
If there is one characteristic that has typified Mazda in its 30-plus years in the U.S. market, it is the company's spirit of creativity and imagination. To remind consumers of this unique Mazda sense of fun and uninhibited joy, Mazda unveiled its new brand campaign, "Zoom Zoom," in June.
McGrath, 28, is considered by many to be the greatest motocross rider of all time. His dominance of the sport has produced seven Supercross championships at the 250cc class, four more than any other rider in history. During his eight-year career racing in the 250cc class, McGrath has won an unprecedented 59% of the races he has entered. Since Mazda began its relationship with McGrath, he has retained his championship status, winning Supercross titles in 1998, 1999 and 2000.
"I am excited that Mazda has partnered with me in this new endeavor," said McGrath. "For a number of years they have proven not only their commitment to me, but to both Supercross and motocross as well. As we enter our first year as an independent team, I plan to wear the Mazda logo with pride and clearly represent the strongest and most successful automotive-motocross sponsorship alive today."
In addition to Mazda's title sponsorship, McGrath announced his continued partnership with Yamaha and will once again be riding the YZ 250. Mazda and Yamaha have shared the winner's circle with the King of Supercross since 1998.
Through their association with McGrath and motocross, Mazda has learned that Gen-X compact truck owners place high demands on their vehicles, and Mazda's 2001 B-Series truck lineup is up to the task. Boasting increased engine performance for all three engine choices, the new B-Series lineup is prepared for the active lifestyle of today's truck owners.
In addition to increased engine performance, the freshened front-end design, five-point grille, and the addition of new raised-suspension 4x2 Dual Sport models, the B-Series do it all in style.
The 2001 Mazda truck offers new Dual Sport trim, including a monochromatic paint scheme on the grille, front and rear bumpers and fender flares. The B-Series comes equipped with 16-inch alloy wheels on all 4x4 models, raised suspension, fog lights and four-wheel ABS (standard on all models). There are three engine choices with the 2001 B-Series line. The top-of-the-line B4000 is one of the most powerful compact trucks on the market, thanks to a new 207-horsepower, 4.0-liter SOHC V6, which delivers 47 more horsepower than the previous engine. With 238 lb-ft of torque, a standard limited-slip differential, Class III trailer hitch and the only available five-speed automatic transmission in the import-brand compact class, the B4000 boasts a towing capacity of nearly 5,900 lbs - more than enough to handle a trailer full of motocross bikes or a camper.
Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. With headquarters in Irvine, Calif., MNAO has over 700 dealerships nationwide.