Toyota Stages World Premiere of 'Matrix' at Detroit's NAIAS
20 December 2000Toyota Stages World Premiere of 'Matrix' at Detroit's North American International Auto Show
TORRANCE, Calif., Dec. 19 Toyota will stage the world premiere of its all-new "Matrix" at a press conference at the 2001 North American International Auto Show in Detroit. Matrix combines the functionality of an SUV, the style, image and performance of a sports car and the affordability of a subcompact sedan. According to Don Esmond, Toyota Division senior vice president and general manager, Matrix is the result of listening carefully to what is most-important to young new-car buyers. "Young buyers want vehicles that are high in image, and, high in functional utility," Esmond said. "The problem is that utility and image have always come at a price out-of-range for most young buyers. Matrix will be active, accommodating, adaptable and, most important, affordable." The Toyota press conference will be held at the Toyota/Lexus display on the floor of Cobo Hall at 11:30 a.m., Monday, Jan. 8.