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Toyota Stages World Premiere of 'Matrix' at Detroit's NAIAS

20 December 2000

Toyota Stages World Premiere of 'Matrix' at Detroit's North American International Auto Show
    TORRANCE, Calif., Dec. 19 Toyota will stage the world
premiere of its all-new "Matrix" at a press conference at the 2001 North
American International Auto Show in Detroit.
    Matrix combines the functionality of an SUV, the style, image and
performance of a sports car and the affordability of a subcompact sedan.
According to Don Esmond, Toyota Division senior vice president and general
manager, Matrix is the result of listening carefully to what is most-important
to young new-car buyers.
    "Young buyers want vehicles that are high in image, and, high in
functional utility," Esmond said.  "The problem is that utility and image have
always come at a price out-of-range for most young buyers.  Matrix will be
active, accommodating, adaptable and, most important, affordable."
    The Toyota press conference will be held at the Toyota/Lexus display on
the floor of Cobo Hall at 11:30 a.m., Monday, Jan. 8.