Winners Bask in the Glory at Women's Automotive Communications Awards
3 November 2000
The room was full of winners at the Women’s Automotive Communications Awards Reception and Silent Auction during AAIW in Las Vegas. Hosted by the Car Care Council’s Women’s Board, the awards were presented to companies/agencies promoting automotive information to women via outstanding advertising and marketing. Awards honored communications efforts in a number of categories. In addition to the WACA winners, history was made when Michele Winn was tagged as the first female NASCAR pit crewmember for Jasper Engines & Transmissions. The honor was part of an incentive provided by Jasper in connection with the WB membership drive. Winn is a technician with Linder Technical Services in Indianapolis, IN. The Women’s Board itself also won big garnering several thousand dollars for their mission: to educate women about cars and careers. Bids were high for most silent auction items, all of which were donated. “It was an exceptional evening,” says Director Donna Wagner. “The combination of the awards, the success of the auction and Jasper’s history making announcement was like a triple play.” Sponsoring companies supporting the event were Diamond Sponsors: ACDelco, Automotive Aftermarket Industry Association, Babcox Publications, Jasper Engines & Transmissions, Jiffy Lube, and Raybestos. Ruby Sponsors include Aftermarket Business Magazine, Cahners Publishing, Maximum Marketing, National Institute for Automotive Service Excellence, Robert Bosch, and Wix Filtration Products. WACA Winners included: Business-to-Business: Television Commercial (Federated Auto Parts); Radio Commercial (Raybestos Brakes); Print Ad / Black & White (Spicer Chassis); Print Ad / 4-Color (Raybestos Brakes); Merchandising (Raybestos Brakes); Special Promotions/ Promotional Events (CARQUEST Brakes); Other / Magazine Article (Automotive Aftermarket Industry Assn.); Judges’ Choice (Automotive Aftermarket Industry Assn.). Business-to-Consumer – National Television Commercial (General Motors Service Parts Operations); Radio Commercial (Goodyear Gemini); Print Ad / 4-Color (Radiator Specialty Company); Brochures, Booklets and Handouts (Goodyear Gemini); Car Care Clinics (ACDelco); Posters, Calendars, Etc. (Goodyear Gemini) PR Efforts (FRAM Filters); Internet (Edmunds.com, Inc.) Other / Point-of-Sale (Spicer Chassis) Judges’ Choice (FRAM Filters). Business-to-Consumer – Regional Television Commercial (Sturdevants Auto Parts); Radio Commercial (Jasper Engines & Transmissions); Direct Mail Piece/Campaign (George Witt Service, Inc.); Brochures, Booklets, Handouts (Sturdevants Auto Parts); Special Promotions/ Promotional Events (Lube Stop, Inc.); Car Care Clinic (Teri MacDonald-Cadieux); Posters/Calendars/Other Collateral (Jasper Engines & Transmissions); Other: Car Care Infomercials (Teri MacDonald-Cadieux); Judges’ Choice (Teri MacDonald-Cadieux--Car Care Clinic).
