Live Broadcasts from AAIW in Las Vegas

19 October 2000

WORLD'S LARGEST AUTOMOTIVE TRADESHOW BROADCAST LIVE ON THE INTERNET 

        AUTO CENTRAL - For the fifth straight year, The Auto Channel and 
Aftermarket Business Magazine will present complete live 'TV ON THE NET' 
coverage of the Automotive Aftermarket Industry Week exposition in Las
Vegas, Nevada.  The global Internet audience will be able to watch and listen
to news reports, interviews and new product demonstrations featuring the
industry's leading manufacturers and personalities.

        AAIW is the combination of several industry organization tradeshows
brought together under one giant umbrella.  The three principals groups are
AAIA, Automotive Aftermarket Industry Association; MEMA, the Motor Equipment
Manufacturers Association; and SEMA, Specialty Equipment Market Association. 

        Thousands of exhibitors, and in excess of 80,000 buyers from more than
75 countries, will fill every nook and cranny of available display space
throughout the city.

        New this year is The Auto Channel’s greatly enlarged studio facility
located on the upper lobby mezzanine of the Sands Convention Center  just at
the top of the escalators.  The Auto Channel will also be presenting expanded
coverage of the entire event, which will include AAIA's Town Hall Meeting,
SEMA's Morning with the Legends Breakfast, and the SEMA Awards Banquet.  The
four-day live exhibit broadcasts begin Tuesday, October 31, and ends Friday,
November 3rd.  The Auto Channel's interview shows will be conducted from the
studio location and from several locations at the Sands Convention Center and
the Las Vegas Convention Center.  Five 30-minute shows will be presented on
each of the four days.  Show times will be 9:30am, 11:00am, 1:00pm, 2:30pm and
4:00pm.  All times are Pacific Time.

        The Auto Channel's on-air hosting crew for the broadcasts again
consists of an all-star team of veteran TV/radio automotive experts.  The shows will
all be available for broadband Internet viewing.

        Interviews and product demonstrations are currently being scheduled. 
Individuals or companies wishing to appear on one of the broadcasts should
contact Larkin Hill, PR Coordinator of The Auto Channel, at 916-852-1956 or
via email at lhill@theautochannel.com.

        Direct access to the AAIW coverage will be found at
"http://www.theautochannel.com/publications/magazines/amb/index.html", and at
"http://www.aftermarketbusiness.com".  The main URL for The Auto Channel
Internetwork is "http://www.theautochannel.com".

        Internet users who wish to watch these broadcasts will need the
Windows Media Player, which can be downloaded free-of-charge from The Auto 
Channel. Installation is completed quickly and easily into both Netscape and 
InternetExplorer browsers.  A 28.8 or faster modem is required.

        The Auto Channel is the Internet's most complete and comprehensive
automotive information resource.  TACH comprises 18 automotive subject
categories; contains over 300,000 pages of information; 17 searchable
databases; thousands of photographs; 4,300 streaming video programs; nearly
3,000 new vehicle reviews; and original content from more than 30 writers.
The Auto Channel is also one the Internet's leading broadcaster of live video 
and audio events.

        Aftermarket Business Magazine, published by Advanstar Communications, 
is the number one publication serving the automotive aftermarket industry.  ABM
will, of course, be publishing and distributing their show daily during that
week.

        The Auto Channel and TACH are trademarks of The Auto Channel, Inc.,
all rights reserved.


Company Contact:
Larkin Hill
(916) 852-1956
email: lhill@theautochannel.com

Cathleen Pranger
National Sales Manager
AFTERMARKET BUSINESS MAGAZINE
(800) 669-1668 
cpranger@advanstar.com










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