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Infiniti Launches 2002 Q45

13 October 2000

Infiniti Launches Unique Marketing Concept- Innovative CD-Rom Links Consumers to 2002 Q45 Launch

 
    GARDENA, Calif. - Infiniti, the luxury division of Nissan North America, Inc. 
announced today its pre-launch marketing activities for the all-new third 
generation 2002 Q45.  The innovative kick off, which begins this month, consists of 
a marketing effort that has at its core the widespread distribution of an 
innovative CD-ROM.

    Created in partnership with FreeLane, Powered by Excite, an Internet
service provider, the CD links consumers to the Internet via a customizable
Infiniti start page, provides a video introduction to the 2002 Q45, and
features four new jazz singles from the Verve Music Group, a well-known jazz
recording company.  Infiniti will begin distribution of the CD at the final
race of the Indy Racing Northern Light Series, the Excite 500 at Texas Motor
Speedway on October 15.

    The CD enables consumers to sign up for complimentary Internet service via
FreeLane and once online, they can customize their Infiniti-sponsored start
page-from the weather and stock reports right down to the Infiniti vehicle
featured on the page.  In addition to the jazz music selections, which can be
listened to in any CD player, the compact disc also offers a link to Tower
Records' Web site, where users can purchase recordings by their favorite Verve
artist.

    Finally, the first installment of the CD provides a video introduction to
the all-new 2002 Q45, which goes on sale at all Infiniti retailers next
spring.  The video launches a new start page that links users to specific
product categories, such as safety, performance, design, technology and
luxury.  Each category features Infiniti engineers, designers, and even
Infiniti Indy driver Eddie Cheever talking about the vehicle's unique, new
attributes.  

    In January, Infiniti will release a second installment of the CD that
features four new jazz music selections.  The third production will coincide
with the March 2001 launch of the 2002 Q45 and offer more specific product
information, as well as four new jazz music cuts.

    Between the three productions, Infiniti plans to distribute 3.75 million
copies of the CD by the end of March.  The disc will be included as part of a
2002 Q45 pre-launch mailing and distributed at a variety of venues, including
auto shows, the Infiniti sponsored San Francisco Jazz Festival, through
Infiniti retailers and at regional marketing events.

    Infiniti is supported by a network of over 150 retailers throughout North
America and offers a range of luxury vehicles including the Infiniti QX4
luxury Sport Utility Vehicle, G20 sports sedan, I30 luxury sedan, and flagship
Q45 luxury performance sedan.