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Harley-Davidson Announces "I Dream of Harley" Contest Winners

13 October 2000

Harley-Davidson Authorized Rentals Announces "I Dream of Harley" Contest Winners
    MILWAUKEE, Oct. 13 James White of Huntsville, Ala., has
been named grand prize winner of the "I Dream of Harley" contest sponsored by
Harley-Davidson Authorized Rentals.  The contest marked the launch of the
first-ever motorcycle rentals program backed by the Harley-Davidson Motor
Company. (1)
    White's essay was chosen out of more than 6,500 entries received from
qualified motorcycling enthusiasts from across the country.  As grand-prize
winner, White will receive a complimentary seven-day rental from the Harley-
Davidson Authorized Rentals location of his choice.  The complimentary
motorcycling vacation also includes: lodging for the week, round trip airfare
and $500 in spending money.

    "I Dream of Harley" Semi-Finalists
    In addition to White, six semi-finalists will receive complimentary
Harley-Davidson Authorized Rentals for up to three days.
    -- Dave Tuttle, Mesa, Ariz.
    -- H.D Sell, Northridge, Calif.
    -- John Bowers, Canton, Ohio
    -- Rob Tejeda, Miami Beach, Fla.
    -- Ernst Ulibarri, Albuquerque, N.M.
    -- Christopher Raymond, Mohrsville, Penn.

    All Harley-Davidson Authorized Rentals customers and contest winners are
assured a current model, low-mileage, genuine Harley-Davidson motorcycle that
has been serviced and maintained according to Harley-Davidson Motor Company
standards.  Each rental experience includes the use of a Harley-Davidson DOT-
approved helmet, rainsuit, 24-hour roadside assistance and ample short-term
luggage storage at the Harley-Davidson Authorized Rentals location.
    "We couldn't be happier with the reception of the Harley-Davidson
Authorized Rentals program," said Forrest Barnes, Manager of Harley-Davidson
Authorized Rentals.  "With more than 60 operators currently in business from
coast-to-coast, we continue to expand throughout the country, and eventually,
the world."

    Everyone Wins With Harley-Davidson Authorized Rentals
    Renting is easy.  Harley-Davidson Authorized Rentals operators provide the
latest models including Sportsters, Dynas, Softails, and Touring models (model
availability varies by location).  Just log onto or call
toll-free 1-877-HDRENTALS to find a Harley-Davidson Authorized Rentals
operator in the city where you want to ride.  Next, contact the operator to
reserve a Harley-Davidson motorcycle, and get ready to experience the freedom
of the open road.  The toughest decision to make will be which model to rent.
    Harley-Davidson, Inc., is the parent company for Harley-Davidson Motor
Company, Buell Motorcycle Company and Eaglemark Financial Services, Inc.
Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and offers a complete line of
motorcycle parts, accessories, apparel and general merchandise.  Buell
Motorcycle Company produces sport and sport-touring motorcycles.  Eaglemark
Financial Services, Inc., provides wholesale and retail financing, insurance
and credit card programs to Harley-Davidson dealers and customers.

    (1)  Riders must be 21 years or older, possess a valid motorcycle license,
         have at least one year of riding experience on heavy-weight
         motorcycles and possess the skills, knowledge and ability to ride a
         Harley-Davidson motorcycle.  All riders must agree to the terms of
         the rental agreement.  Rental agreement and qualifications may vary
         by location.