Iacocca to Introduce 'Official Bike of Palm Springs Desert Resorts'
5 October 2000
Lee Iacocca to Introduce E-Bike As 'Official Bike of Palm Springs Desert Resorts' WHAT: Lee Iacocca will announce that his new E-Bike -- the most
advanced electric vehicle in mass production in the world -- has
been designated as the Official Bike of the Palm Springs Desert
Resorts by the Palm Springs Desert Resorts Convention and
Visitors Authority (CVA).
The CVA has signed a co-branding marketing agreement with Iacocca
that will include the development of a Palm Springs Desert
Resorts Edition of the E-Bike and international promotion of the
bike at CVA tradeshows and client promotions. The E-Bike will
also be displayed at the CVA's Visitor Center at the Desert IMAX
Theatre.
The E-Bike is the first in a series of light electric vehicles
that will be distributed by Iacocca's EV Global Motors through
dealers nationwide.
Mr. Iacocca will answer press questions and be available for
media interviews. E-bike demonstration will be given.
WHERE: Marriott's Desert Springs Resort & Spa
74-855 Country Club Drive, Palm Desert CA
ENTER AT LOBBY
WHEN: Thursday, October 5, 11:00 a.m.
WHO: Lee Iacocca, the automotive visionary and driving force behind
the Mustang, Mini-Van and the revitalization of Chrysler
Corporation, created EV Global Motors in 1997 to develop and
market viable clean-running vehicles to American consumers. Palm
Springs Desert Resorts Convention & Visitors Authority President
Michael E. Fife; Joint Powers Authority Chairperson Terry
Henderson; and Hospitality Industry & Business Council
Chairperson Tim Ellis will join Mr. Iacocca for the presentation.
For information call Mark Graves, (760) 770-9000 Ext. 112
