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York, Pa., Mayor Shows Off New Tattoo to Promote Harley Bike Night

20 September 2000

York, Pa., Mayor Shows Off New Tattoo to Promote Harley-Related York Bike Night; Event Held Every September in Conjunction with Harley-Davidson's Three-Day Open House
    YORK, Pa., Sept. 19 The city of York's "See For Yourself"
logo has appeared on everything from banners and buttons to T-shirts and bags
of Martin's Potato Chips since its unveiling a little more than a year ago.
    In a recent contest, vacationers took the postmark-like logo with them to
six continents in a little more than two months.
    But nobody has taken it to heart -- er, skin -- like Mayor Charlie
Robertson has.  To boost his city's annual Bike Night event, the Mayor on
Tuesday morning rolled up his sleeve to reveal the red logo tattooed on his
"This is what all of the fashionable Harley riders are wearing this season,"
the Mayor quipped.
    The Mayor and Sharon Rittenhouse, York's special events coordinator, held
their Bike Night news conference at City Hall.  They previewed this year's
Bike Night, including plans to give away the temporary "See For Yourself"
    "And Moms, don't worry," the Mayor said.  "They come off with rubbing
alcohol or adhesive tape.  At least that's what I'm told!"
    Bike Night, which includes a motorcycle parade and live entertainment,
begins at 6 p.m. with a parade (forms starting at 5 p.m.) at the York Expo
Center.  Bike Night is held each September in conjunction with the annual open
house nearby at Harley-Davidson's motorcycle assembly plant.  This year, the
open house is Sept. 28-30. (For more information, call the open house hotline
at 717-852-1852.)
    Some other activities related to this year's Bike Night:

    -- Volunteer Harley riders will deliver Bike Night information and "See
       For Yourself" tattoos in person to news media in Baltimore.

    -- Market Street at Continental Square will be renamed "Harley Way" for
       Bike Night.  The Mayor will unveil the temporary black-and-orange signs
       at noon Sept. 28.

    -- Free personalized postcards will be provided by the electronic division
       of York Newspaper Co.,  Bike Night participants can
       pose on a Harley for a digital picture, retrieve it from,
       and send it to family and friends.

    -- The Marion County (Ind.) Sheriff's Precision Motorcycle Drill Squad
       will serve as the parade's grand marshal.  After the parade, the squad
       will perform on the first block of North George Street.

    -- Live performers will include visual comedian Pete Geist; Krypton City
       Blues Revue; Pete, Ron and Jeff from The Badlees; and Cotton.

    -- Admission to Bike Night is free.  But food and merchandise -- including
       Bike Night T-shirts, patches and pins -- will be available for