New 2001MY Subaru Outback H6-3.0 L.L.Bean Edition Showcased
20 September 2000L.L.Bean(R) President Leon Gorman and Subaru Executives Showcase New 2001MY Subaru Outback H6-3.0 L.L.Bean Edition
New Vehicle Built at SIA in Lafayette, Ind. LAFAYETTE, Ind., Sept. 19 Executives from Subaru of America, Inc. (SOA) and L.L.Bean, including President Leon Gorman, gathered today at Subaru-Isuzu Automotive Inc. (SIA) in Lafayette, Ind., to showcase the new 2001 model year Subaru Outback H6-3.0 L.L.Bean Edition. The new vehicle is being manufactured at SIA and will be available in showrooms in November. Mr. Gorman (grandson of the founder, L.L.Bean) was joined by SOA Executive Vice President Fred Adcock; SOA Vice President of Marketing H. William Cyphers; SIA President and CEO Masayoshi Nagano; and SIA Vice President, Human Resources, Corporate Affairs & General Counsel Tom Easterday to showcase the new Subaru vehicle. "Both L.L.Bean and Subaru share a commitment to superior service, quality and a dedication to the responsible enjoyment of the outdoors," said L.L.Bean President Leon Gorman. "We are honored to display the L.L.Bean name on this exciting new vehicle." The 2001MY Subaru Outback H6-3.0 L.L.Bean Edition Outback is the centerpiece of strategic marketing partnership between Subaru of America, Inc. and L.L.Bean. The partnership closely aligns Subaru and L.L.Bean's goals of attracting active lifestyle consumers who are dedicated to responsible enjoyment of the outdoors. The agreement creates the first-ever automobile partnership for L.L.Bean and the first outfitter relationship for Subaru of America. "If the outdoors were a car, it would have a Subaru badge on it," said Subaru of America VP of Marketing H. William Cyphers. "It's this approach that makes our marketing partnership with L.L.Bean a perfect match. We are proud to be associated with L.L.Bean and look forward to a long and successful relationship." The 2001MY Outback L.L.Bean Edition features standard convenience items including a keyless entry and security system, an auto-dimming rearview compass mirror and a cabin air-filtration system. Additionally, passengers are treated to a host of luxurious appointments including additional wood grain patterned door switch trim, L.L.Bean embroidered floor mats, L.L.Bean embossed front seats and two tone leather-trimmed seats, front and rear. The new model is covered under an exclusive L.L.Bean Carefree Performance Protection package. The 2001MY Subaru Outback H6-3.0 L.L.Bean Edition has an MSRP (Manufacturer's Suggested Retail Price) of $29,495 (plus a destination and delivery fee of $495).