Firestone Extends Reimbursement Program to Meet Customer Needs
18 August 2000
NASHVILLE, Tenn. - Bridgestone/Firestone announced on Thursday that it would extend its voluntary safety tire recall reimbursement program indefinitely, making it faster and more convenient for consumers to safely reequip their vehicles. "We made this decision because we want to do everything we can to satisfy our customers," said John T. Lampe, executive vice president of Bridgestone/ Firestone. "Nothing is more important to us than the issue of safety." Consumers may continue to have their tires replaced free of charge at any company-owned Firestone Tire and Service Center or participating authorized Bridgestone/Firestone retailer. In an extension of a program previously set to expire August 16, if customers desire, they may purchase a competitors' tires from any tire retailer and be eligible for reimbursement up to $100 per tire, including mounting and balancing charges and taxes. Customers then need to return the recalled tires to one of the nearly 13,000 authorized Firestone retail locations and pick up a refund form. Reimbursement checks will be mailed to customers. Firestone is required by law to secure all recalled tires. In further efforts to speed the recall, the company announced that one of the nation's largest retailers has agreed to participate in the replacement of Firestone tires, bringing to a total some 13,000 outlets that are available to serve customers throughout the nation. Costco will replace tires at no charge to their members. In addition, Bridgestone/Firestone is doubling tire production, increasing imports and working with other tire makers to ensure that all recalled tires are taken off the road as soon as possible. "We appreciate the cooperation of other major U.S. tire manufacturers in ramping up their production of replacement tires," said Lampe. "We are very grateful for the hard work of our dealers and retailers to make sure that all customers are taken care of quickly and courteously."