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CNW Marketing Research, Inc.: Firestone Tires Turning Off Ford Explorer Intenders

15 August 2000

CNW Marketing Research, Inc.: Firestone Tires Turning Off Ford Explorer Intenders

    BANDON, Ore. - Nearly five percent of Ford Explorer intenders say they 
"definitely" will not purchase that vehicle as long as it is fitted with 
Firestone tires. Another 11 percent of intenders said they were seriously 
considering a brand other than Explorer specifically because of concerns about 
the safety of Firestone tires.

    The survey was conducted by CNW Marketing Research, Inc. on August 12 and
13 among 2,414 consumers who were planning to buy or lease a sport utility
vehicle and had a Ford Explorer among the products on their shopping list.