'Kingsley Coach Announces Contract with Marketing Firm'

3 August 2000

'Kingsley Coach Announces Contract with Marketing Firm'

    MIDDLEBURG, Pa. - The Kingsley Coach Inc. (OTC-BB:KNGS) announced today that it has entered into a two-year agreement with a marketing firm, Typecase Multimedia, Inc., which will manage Kingsley expanded marketing campaign.

    "When we began our search for a firm that could take over all aspects of our marketing effort, we not only wanted a firm that we felt was professionally capable, we wanted someone who was as excited about Kingsley's product and future as we are," stated Terry Watkins, Kingsley's Chief Executive Officer, "and we believe we found that with Mike Sullivan's company."

    Typecase Multimedia designed Kingsley's billboard campaign which officially begins tomorrow with interstate highway billboards being unveiled in three areas (south of Atlanta on I-75; east of Houston on I-10; north of Indianapolis on I-65).

    Mr. Watkins added, "From the start, we liked their ideas and their enthusiasm. Mike has a intuitive sense as to what a Kingsley Coach offers the market place, as well as fundamental, but creative, ways to communicate the product advantages and specialness."

    Typecase Multimedia will be in charge of all aspects of Kingsley's marketing, to include: development of product image and branding; development of marketing strategies; design of promotion materials and advertising lay-outs; and development and management of Kingsley's web-site.

    Mr. Sullivan commented, "We want an underlying marketing theme that emphasizes the safety, serviceability, strength and functional luxury that is the embodiment of a Kingsley Coach." He added, "We want our campaign to convey to the market the reality that a Kingsley Coach is 'more than a Motohome,'" echoing the headline of the billboard campaign.

    Kingsley Coach manufactures unique, high quality, motorcoaches on heavy duty truck chasses. The unique design of the Kingsley Coach, with the engine in front, provides for several advantages over traditional rear engine units, including safety, durability, flexibility, and ease of service.

    The Kingsley product line is designed for both recreational and commercial use and is produced in conjunction with a manufacturing alliance at the Thor America plant in Middleburg, PA in conjunction with Thor America, Inc., a Thor Industries company, the second largest RV manufacturer in the USA.