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Ford Sponsors Sturgis Motorcycle Rally

4 August 2000

Harley-Davidson F-150 the 'Official Truck'

    STURGIS, S.D. - The event has been an annual tradition for six decades 
and this year Ford Motor Company is a title sponsor of the Sturgis Motorcycle 
Rally, one of the world's largest motorcycle enthusiast events.

    With the sponsorship, the new 2000 Harley-Davidson F-150 SuperCab was
named the official truck of the ten day event held from August 4 through
August 13, 2000 in the Black Hills region of South Dakota.  Now in its 60th
year, the event draws more than 350,000 motorcycle enthusiasts and
celebrities.

    "We are proud to be a sponsor of the Sturgis Motorcycle Rally," said Gene
Brown, marketing manager of Ford's F-150 program.  "The Harley-Davidson F-150
truck embodies the spirit of two great legends of the American road, and is
now a symbol of this legendary event."

    With a Manufacturer's Suggested Retail Price (MSRP) of $32,995, the 4x2
SuperCab is dressed in black monochromatic paint accented with distinctive
"Harley-Davidson" orange pinstriping, chrome billet grille and brightwork with
a flareside box.  The 260 horsepower 5.4 liter Triton(R) V-8 single overhead
cam engine powers massive Harley-Davidson branded 20x9-inch five-spoke chromed
aluminum wheels and P275/45R 20 Goodyear Eagle GTII tires -- the first 20-inch
wheels on a Ford production vehicle.

    Inside, the truck features black leather trimmed seats and a unique "spun
metal" instrument cluster highlighted by the famous Harley-Davidson Bar and
Shield ornament.  The exhaust is a sport-tuned SVT Lightning muffler ending in
dual chrome 3-1/2-inch "slash cut" exhaust tips.  The suspension is lowered
one inch and rides on specially tuned SVT Lightning shocks.

    Ford and Harley-Davidson announced their alliance last year at Bike Week
in Daytona Beach, Florida.  The two companies unveiled the unique Harley-
Davidson F-150 last August at the Sturgis event, the first product of their
historic brand alliance.

    The alliance provides the opportunity for the two companies to jointly
develop and market exciting products, like the limited edition Harley-Davidson
F-150 and a line of unique automotive accessories and apparel, available
through Ford dealerships and Harley-Davidson dealerships.  The alliance also 
will include celebrations of eachcompany's centennial in 2003.