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DaimlerChrysler Announces New Sales Incentives For Chrysler, Jeep, Dodge and Plymouth Vehicles

2 August 2000

DaimlerChrysler Announces New Sales Incentives For Chrysler, Jeep, Dodge and Plymouth Vehicles

    AUBURN HILLS, Mich. - New incentives were announced today for Chrysler, 
Jeep, Dodge and Plymouth vehicles, which include consumer cash back and APR 
financing, and in some cases, both.  The new incentives end October 2, 2000.

    "This is a measured response to a rapidly changing marketplace," said
Theodor Cunningham, Executive Vice President of Global Sales and Marketing.
"It is very competitive out there, and we are moving forward quickly with an
aggressive plan."

    Cunningham said that a number of factors, including unprecedented product
changeover and competitive actions, led to the company to revise its incentive
strategy.

    This fall, the Chrysler Group will replace a full one-third of its product
line with all new vehicles, including the 2000 Chrysler Town & Country and
Voyager, the Dodge Caravan and Grand Caravan.

    "We set aggressive launch curves for our redesigned 2001 products
utilizing our new flexible manufacturing program," said Cunningham.

    "The bottom line is that we were able to ramp up production on these new
minivans more quickly than anyone anticipated, and now it is time to clean out
our 2000 inventories.

    "There has never been a better time to buy a minivan," said Cunningham.
"We have increased our consumer cash on every minivan by $1,000.  Consumers
can now get up to $3,000 back on our class-leading minivans as well as some of
the most attractive APRs in the industry."

    Following is a summary of the cash allowances available on 2000 and
certain 2001 vehicles.  As an alternative, reduced interest rate financing is
available to qualified buyers on some models.


    Vehicle                         MY'00            Expires
    Dodge Neon                      $1,500        October 2, 2000
    Plymouth Neon                   $1,500        October 2, 2000
    Plymouth Breeze                 $1,500        October 2, 2000
    Chrysler Cirrus                 $1,500        October 2, 2000
    Dodge Stratus                   $1,500        October 2, 2000
    Dodge Avenger                   $1,500        October 2, 2000
    Chrysler Sebring Coupe          $1,500        October 2, 2000
    Chrysler Sebring Convertible    $1,500        October 2, 2000
    Chrysler Concorde               $2,000        October 2, 2000
    Dodge Intrepid                  $2,000        October 2, 2000
    Chrysler LHS                    $2,000        October 2, 2000
    Chrysler 300M                   $2,000        October 2, 2000
    Dodge Caravan (SWB)             $2,500        October 2, 2000
    Chrysler Voyager (SWB)          $2,500        October 2, 2000
    Dodge Caravan (LWB)             $3,000        October 2, 2000
    Chrysler Voyager (LWB)          $3,000        October 2, 2000
    Chrysler Town & Country         $3,000        October 2, 2000
    Dodge Ram Cargo Van             $1,000        October 2, 2000
    Dodge Ram Wagon                 $1,000        October 2, 2000
    Dodge Ram Conversion Van
     (Excl 26M,28M&28S)             $2,500        October 2, 2000
    Dodge Ram Regular & Club Cab
     (Incl Cab&Chassis)             $2,000        October 2, 2000
    Dodge Ram Quad Cab              $2,000        October 2, 2000
    Dodge Dakota Reg Cab            $2,000        October 2, 2000
    Dodge Dakota Club Cab           $1,000        October 2, 2000
    Dodge Dakota Quad Cab             $750        October 2, 2000
    Dodge Durango (Excl.5.9L)       $1,000        October 2, 2000
    Dodge Durango (w/5.9L)          $1,500        October 2, 2000
    Jeep Cherokee                   $1,500        October 2, 2000
    Jeep Grand Cherokee             $1,500        October 2, 2000
    Jeep Wrangler 6-cyl automatic     $625        October 2, 2000
    Neon                            $1,000        October 2, 2000
    Chrysler Concorde               $1,000        October 2, 2000
    Dodge Intrepid                  $1,000        October 2, 2000
    Chrysler LHS                    $1,000        October 2, 2000
    Dodge Dakota Reg. & Club Cab      $500        October 2, 2000
    Dodge Ram Pickup 1500 Reg. Cab  $2,000        October 2, 2000
    Dodge Ram Pickup
     (Excl.1500 Reg. Cab)           $1,000        October 2, 2000

    Alternative APR Financing to qualified buyers is available for the
following 2000 models: Neon, Cirrus, Stratus, Breeze, Avenger/Sebring Coupe,
Sebring Convertible, Concorde, Intrepid, LHS, 300M:

                         1 - 24 mo = 0.9%
                        25 - 36 mo = 3.9%
                        37 - 48 mo = 4.9%
                        49 - 60 mo = 5.9%

    Alternative APR Financing to qualified buyers is available on 2000
Caravan, Grand Caravan, Voyager, Grand Voyager, Town & Country, Cherokee and
Grand Cherokee:

                         1 - 36 mo = 0.9%
                        37 - 48 mo = 1.9%
                        49 - 60 mo = 2.9%

    Alternative APR Financing to qualified buyers is available on 2000 Ram Van
(Ecl. 26M, 28M, & 28S):

                         1 - 36 mo = 3.9%
                        37 - 48 mo = 4.9%
                        49 - 60 mo = 5.9%

    Alternative APR Financing and $1,000 cash allowance are available to
qualified buyers on 2000 Caravan, Grand Caravan, Voyager, Grand Voyager, Town
& Country:

                         1 - 36 mo = 0.9%
                        37 - 48 mo = 3.9%
                        49 - 60 mo = 4.9%

    Alternative APR Financing and $1,000 cash allowance are available to
qualified buyers on 2000 Durango ($1,500 on 5.9L), Cherokee and Grand
Cherokee:

                         1 - 36 mo = 0.9%
                        37 - 48 mo = 4.9%
                        49 - 60 mo = 5.9%

    Alternative APR Financing is available to qualified buyers on 2001 Dodge
Ram Pickups:

                         1 - 36 mo = 0.9%
                        37 - 48 mo = 5.9%
                        49 - 60 mo = 6.9%

    Alternative APR Financing is available to qualified buyers on 2001 Dodge
Durango:

                         1 - 36 mo = 3.9%
                        37 - 48 mo = 5.9%
                        49 - 60 mo = 7.9%

    DaimlerChrysler may, upon written or electronic notice to dealers, cancel,
amend or modify these programs.