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Acura and American Forests Partner to Aid Yellowstone Ecosystem

24 July 2000

New 2001 Acura MDX Promotion Helps Restore Forests Across America

    TORRANCE, Calif. - The environmental advantages of the new 2001 Acura MDX 
sport utility vehicle has inspired a unique promotional concept that will 
restore forest habitat across the United States in areas like the Yellowstone 
ecosystem.  Every time a visitor registers at http://www.acura.com/2001MDX to 
receive vehicle information, Acura will plant a tree as part of the American 
Forests' Global ReLeaf program to help rebuild vital forest lands.

    "The MDX is a positive environmental step forward in the evolution of
SUVs," said Adam Schoenberg, Director of Corporate Development for American
Forests.  "Acura has a convincing environmental story to tell with the new MDX
and their commitment has enabled us to help reforest several sites across the
country, including the planting of native whitebark pine trees in areas around
Yellowstone that have been severely damaged by fires."

    The new 2001 Acura MDX SUV has earned Ultra-Low Emissions Vehicle (ULEV)
emissions certification in all 50 states.  It scored higher in mileage tests
than any other 6-cylinder 4x4 SUV with a 17-mpg city/23-mpg highway
performance.  Recycled parts are specified where possible to reduce weight and
improve durability.  And the aerodynamic design contributes to overall fuel
efficiency, as well as low wind noise.  After the fall launch, an all-expense
paid trip for two to Yellowstone, complete with an MDX for touring the area,
will be awarded to one registered site visitor.

    "Because the vehicle launches in October, we wanted to start an
introductory campaign and found that our Web site was the perfect place," said
Dave Heath, Senior Manager of Sales Communications, Acura Division, American
Honda Motor Company.  "Environmental enthusiasts and prospective customers can
visit http://www.acura.com/2001MDX for the latest information on the vehicle launch
and the reforestation partnership with American Forests.  Our goal is to plant
20,000 trees and we're optimistic that we'll reach that number by the time we
launch."

    About American Forests
    American Forests is the world leader in tree planting for environmental
restoration and the nation's oldest nonprofit conservation organization.  The
group has established over 160 Global ReLeaf forest sites across North America
in the past decade.  Tree planting associated with these projects benefits
wildlife and helps clean the air and water.  For additional information, check
http://www.americanforests.org.

    About Acura
    The Acura Division is headquartered in Torrance, California.  Acura 
automobiles are known for their unique combination of luxury and performance.  
From the flagship RL sedan and the TL performance luxury sedan, to the sporty 
Integra and performance coupe CL, to the exotic NSX sports car, Acura offers 
a full line of unforgettable automobiles.