Pennzoil-Quaker State International Corporation to Launch New Consumer Products Internationally
21 July 2000
Pennzoil-Quaker State International Corporation to Launch New Consumer Products Internationally
NEW YORK--July 21, 2000--Pennzoil-Quaker State International Corporation announced today that it has appointed the New York office of Y&R Advertising as its international agency of record. The new assignment will include advertising for the automotive company in certain key international strategic markets around the world, excluding the United States. Y&R Advertising will assist in providing innovative total communication vehicles including broadcast, print and radio. Media will be handled through The Media Edge.
Pennzoil-Quaker State International Corporation is a wholly owned subsidiary of Pennzoil-Quaker State Company , a leading worldwide automotive consumer products company, marketing over 1,300 products with 20 leading brands in more than 50 countries, is furthering its commitment to expand business internationally. Total sales of Pennzoil-Quaker State products are expected to double over the next five years outside of the United States.
The advertising campaign, developed in conjunction with Y&R, supporting this expansion will break in select international strategic markets in key continents, including North America, Europe, Latin America, Australia and Asia/Pacific. The consolidation of work with Y&R will replace the relationships Pennzoil-Quaker State and its affiliates have had with local advertisers in these markets.
"Our strategic goal is to expand the international business through the aggressive introduction of highly innovative products that enhance the car and the driving experience. These products have been developed to offer highly differentiated and relevant benefits to the new consumer around the world," said Carlos Alcantara, president of Pennzoil-Quaker State's international operations. "The products offer innovative convenience and safety features, to make the consumer's life easier and safer. They have been developed via powerful insights into the consumer needs, and delivered via our proprietary R&D technology. They also provide a high value, innovative offer to the trade." "Pennzoil-Quaker State's international expansion offers Y&R a terrific opportunity to do great work for a great American company internationally, while growing their leadership around the world. The client has set up some significant goals for the business and our strategic and creative ideas will be a driving factor in helping Pennzoil-Quaker State reach those targets," said Matthew Asinari, Global Senior Partner, Y&R Advertising.
Pennzoil-Quaker State
Pennzoil-Quaker State Company markets Pennzoil(R) and Quaker State(R) brand motor oils, the number one and number two best selling motor oils in the United States. Jiffy Lube, a wholly owned subsidiary of Pennzoil-Quaker State Company, is the world's largest fast lube operator and franchiser. Pennzoil-Quaker State Company also markets a complete line of automotive car care products including Axius(R) auto accessories, Blue Coral(R) and Classic(R) waxes and washes, Black Magic(R) and Westley's(R) tire and wheel care products, Fix-A-Flat(R) tire sealants, Medo(R) air fresheners, Raix-X(R) glass treatments, Gumout(R), Snap(R) and The Outlaw(R) maintenance chemicals and Slick 50(R) engine treatments. The company recently introduced Pennzoil Roadside(TM) Rescue(R) Emergency Fuel Additive, a safe, conveniently packaged emergency fuel additive that transports out-of-gas vehicles about 10 miles from the side of the road to safety.
Y&R Advertising
Y&R Advertising is one of the world's leading full-service consumer advertising agencies, offering expertise in creative development, consumer research, marketing and media buying and planning. Headquartered in New York, Y&R Advertising offices cover 61 countries on six continents. Clients include some of the world's largest and most prestigious corporations like AT&T, Ford, Colgate-Palmolive, Danone, United, Andersen Consulting and Sony.
