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Carlo Di Biagio to Become CEO of Ducati Motor Holding SpA

19 July 2000

Federico Minoli Remains Chairman of the Board of Directors

    BOLOGNA, Italy - Ducati Motor Holding S.p.A., a leading manufacturer of high
performance motorcycles, today announced that Carlo Di Biagio, Director of
Finance and Administration, has been elected Chief Executive Officer of Ducati
Motor Holding S.p.A. by the Board of Directors.

    Federico Minoli will remain Chairman of the Board of Directors, President
of Ducati North America and Chief Executive Officer of Ducati.com S.p.A.,
Ducati's recently launched internet division which is building a vertical
portal dedicated to the Ducati brand and lifestyle.

    "Carlo has been an integral part of the turnaround team that successfully
re-launched the Ducati business during the last four years.  His new position
underscores our faith that he is the right person to continue to build the
Ducati global brand in the years ahead and deliver the financial results that
we have promised to the financial community," said Federico Minoli, Ducati
Chairman.

    Carlo Di Biagio has been Director of Finance and Administration at Ducati
Motor Holding S.p.A. since May 1997.  Before that, he held various executive
level positions at Procter & Gamble.  He was manager of the international
treasury department at P&G in Cincinnati, and was Director of Finance and
Administration and member of the Board of Directors of Procter & Gamble
Italia.  From 1992 to 1997, Mr. Di Biagio was Chief Executive Officer of the
Italian food producer, Cesare Fiorucci S.p.A. in Rome.

    Carlo Di Biagio's replacement as Director of Finance and Administration
will be announced shortly.

    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence.  Ducati has won eight of the last ten World Superbike
Championship titles and more individual victories than the competition put
together.  The Company produces motorcycles in four market segments which vary
in their technical and design features and intended customers:  Superbike,
Supersport, Monster and SportTouring.  The company's motorcycles are sold in
more than 40 countries worldwide, with a primary focus in the Western European
and North American markets.