Volvo Brings 'V70 Family Experience' to Lincoln Park Zoo

13 July 2000

    ROCKLEIGH, N.J. - Volvo Cars of North America will be unveiling its all-new 
V70 wagon when it brings the "V70 Family Experience" to the Chicago area on 
Saturday July 15th and Sunday 16th.

    The V70 Family Experience is designed to provide a fun family experience 
while giving the public its first chance to drive the all-new Volvo V70 wagon.
Created to reproduce the real world conditions that consumers experience in
everyday life, the weekend's family-style activities that will be offered
include:

    --    The V70 Cafe complete with a Jumbotron television. In addition to
          Swedish food and refreshments the V70 Cafe will offer films and
          product features
    --    A 40-seat cinema, which will feature an original 10-12 minute film
          celebrating the joys and demands of family life through humor,
          emotion and drama
    --    A self-guided interactive V70 product features trailer that
          consumers can walk through and see first-hand the benefits the Volvo
          V70 has to offer
    --    A 20-minute test drive will be offered. Consumers who register for
          the test drive will be eligible to win prizes which include a deluxe
          vacation and digital electronics equipment
    --    Free admission to a local area attraction when you pre-register

    In addition to these on-going activities, Lance Trappe of Cannondale
bicycles will perform stunts and demonstrate rider safety.

    Admission to the event is completely free.  Invitations to Volvo's "V70
Family Experience" will go out via direct mail they can also be obtained by
visiting your local Volvo retailer, or by telephoning 1-888-387-5699.



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